AT&T Enhances College Football Experience with New On Demand Content and Fantasy Football Application

Strategic Insights -

AT&T U-verse customers can now enjoy an enhanced college football experience with the availability of "College Football Extras," a new On Demand category featuring content from top college football programs, and the return of the Yahoo! Sports Fantasy Football application, both available at no extra cost. The new content and application are designed to help customers stay on top of their college teams and fantasy football leagues. AT&T said that alumni and college football fans can now follow their teams with the new "College Football Extras" On Demand category, which features free content from top college programs, including Georgia Tech, The University of Connecticut, The University of Kansas, The University of Southern California, The University of Texas, and all Big Ten Conference teams. The category offers 2008 season highlights, a 2009 season preview, and more content throughout the season from each university.

Key Takeaways:

  • The "College Football Extras" On Demand category features free content from top college programs, including Georgia Tech, The University of Connecticut, The University of Kansas, The University of Southern California, The University of Texas, and all Big Ten Conference teams.
  • The category offers 2008 season highlights, a 2009 season preview, and more content throughout the season from each university.
  • The return of the Yahoo! Sports Fantasy Football application allows users to track their fantasy football team and receive customized information on their favorite professional football teams.
  • The app is available at no extra cost to AT&T U-verse customers.
  • AT&T U-verse has also launched a new "Classic Sports Movies" On Demand category featuring sports movies.
  • Channel change on U-verse TV allows users to surf without the delay experienced on other digital TV services.
  • All U-verse TV customers enjoy picture-in-picture browse capability that lets users preview games on other channels.

Statistics:

  • A total of 6 top college football programs are featured in the "College Football Extras" On Demand category.
  • The category offers 2008 season highlights, a 2009 season preview, and more content throughout the season from each university.
  • The return of the Yahoo! Sports Fantasy Football application is available at no extra cost to AT&T U-verse customers.
  • U-verse TV allows users to change channels without delay, unlike other digital TV services.
  • 100% of AT&T U-verse customers can use picture-in-picture browse capability.

Sources:

  • AT&T announcement via [Close Up Media](https://www.closeupmedia.com)
  • AT&T U-verse website [AT&T U-verse TV](https://www.att.com/uverse/tv/)