AT&T Introduces Toll-Free Directories in Major Chain and Regional Bookstores Nationwide

Strategic Insights -

In a groundbreaking move, AT&T has partnered with National Book Network to make their toll-free directories available for purchase at over 900 major chain and regional bookstores across the country, including Barnes & Noble, B. Dalton Booksellers, Borders, and Super Crown. This marks a significant shift in the way consumers and businesses access toll-free shopping options. The directories, published twice a year, cater to both consumers and businesses, providing an extensive listing of companies and services.

Key Takeaways:

  • The AT&T toll-free directories are now available for purchase at over 900 major chain and regional bookstores nationwide, including Barnes & Noble, B. Dalton Booksellers, Borders, and Super Crown.
  • The directories are priced at $14.99 for the consumer Shopper's Guide and $24.99 for the Business Buyer's Guide.
  • The directories are published twice a year and offer an easy, fast, and inexpensive way for customers to shop for any product or service.
  • The consumer Shopper's Guide lists 60,000 companies, while the Business Buyer's Guide lists 120,000 companies.
  • The AT&T Toll-Free National 800 Directories are also available for purchase at all 350 AT&T Phone Centers.
  • The directories are now available online on the Internet's World Wide Web at http://www.tollfree.dir.att.net, where users can conduct a free company name or category search for 800 numbers.

Statistics:

  • Over 750,000 copies of the 1996 AT&T Shopper's Guide and one million copies of the 1996 Business Buyer's Guide are being shipped to consumers and businesses nationwide.
  • The directories are available for purchase at over 900 major chain and regional bookstores.
  • The directories offer an easy, fast, and inexpensive way for customers to shop for any product or service.
  • The consumer Shopper's Guide lists 60,000 companies, while the Business Buyer's Guide lists 120,000 companies.

Sources:

  • Business Wire, "AT&T Offers AT&T 800 Directories in Major Bookstores", November 15, 1995.
  • AT&T, "AT&T Toll-Free National 800 Directories".