AT&T Partners with IVI Publishing to Launch Health and Fitness Service

Strategic Insights -

AT&T has reached an agreement with IVI Publishing, Inc., to be the first content provider for the health and fitness service of AT&T's new Personal Online Service. This service will offer a single Internet address for various content about individual and family health and fitness, including proprietary content, public domain content from the Internet, and content from IVI. The service is expected to be available in mid-1996.

The health and fitness service will allow customers to find information on topics such as dieting, nutrition, workouts, yoga, first aid, mental health, and medical conditions, as well as local and national specialists, support groups, spas, health clubs, pharmacies, and other resources. This partnership is a unique opportunity for IVI to increase awareness of its high-quality health-related content.

Key Takeaways:

  • AT&T has partnered with IVI Publishing to provide content for the health and fitness service of AT&T's Personal Online Service.
  • The service will be available in mid-1996 and will offer a wide range of content about individual and family health and fitness.
  • The service will include proprietary content, public domain content from the Internet, and content from IVI.
  • The service will have a comprehensive database of information on various health topics, including dieting, nutrition, workouts, and first aid.
  • The service will also provide resources such as local and national specialists, support groups, spas, and health clubs.
  • The partnership is a unique opportunity for IVI to increase awareness of its health-related content.
  • AT&T will introduce additional content services later this year.
  • IVI is a highly respected digital publisher of health-related information with a multimedia platform.

Statistics:

  • The US healthcare industry is valued at $1.1 trillion.
  • A 1994 AT&T survey of the top 350 U.S. healthcare institutions showed a single largest growth segment in the US healthcare industry, which is patient information.
  • IVI Publishing is a digital publisher founded in 1991, based in Minneapolis.
  • The health and fitness service is one of several services that will be introduced by Personal Online Services, which is creating a family of online services relevant to consumers' lifestyle and life stage activities.

Sources:

  • AT&T (no date).
  • IVI Publishing, Inc. (no date).
  • New England Journal of Medicine (no date).
  • Mayo Clinic Family Health Book CD-ROM (no date).