AT&T Partners with Packard Bell and NEC for Exclusive Offer

Strategic Insights -

When owners of new Packard Bell or NEC Ready personal computers switch on their machines, they will be able to access a special communications offer from AT&T, which includes a residential long distance service and Internet access. The offer can be accessed by clicking on the AT&T icon on the desktop screen, and customers will receive a software program valued between $30 and $50 for signing up for AT&T residential long distance service, in addition to one month of free Internet access with AT&T WorldNet Service. This agreement marks the first time that AT&T has bundled its residential long distance service and Internet service together and offered it to customers on their personal computers.

Key Takeaways:

  • AT&T has partnered with Packard Bell and NEC to offer a special communications package to new customers of their personal computers, which includes residential long distance service and Internet access.
  • The offer can be accessed by clicking on the AT&T icon on the desktop screen and signing up for AT&T residential long distance service, which comes with a software program valued between $30 and $50.
  • Customers who sign up for AT&T residential long distance service will also receive one month of free Internet access with AT&T WorldNet Service.
  • AT&T has bundled its residential long distance service and Internet service together for the first time and is offering it to customers on their personal computers.
  • The offer is available to new customers of Packard Bell and NEC Ready personal computers and is exclusive to these brands.
  • Packard Bell NEC is the number-three supplier of personal computers in the United States and the number-five supplier worldwide.
  • AT&T is the world's premier voice and data communications company, serving more than 90 million customers, including consumers, businesses, and government.

Statistics:

  • 90 million: the number of customers served by AT&T
  • 1.1 million: the number of AT&T WorldNet subscribers in the US
  • 51 billion: annual revenues of AT&T
  • 128,000: the number of AT&T employees worldwide
  • $30-$50: the value of the software program offered to customers for signing up for AT&T residential long distance service

Sources:

  • Business Wire, June 2, 1998
  • Packard Bell NEC press release
  • AT&T press release
  • www.packardbell.com
  • AT&T WorldNet Service TERMS and CONDITIONS