AT&T Partners with South Florida Sports Organizations for Multi-Year Sponsorship

Strategic Insights -

AT&T has entered a multi-year sponsorship agreement with three South Florida professional sports organizations and Joe Robbie Stadium (JRS), including the Miami Dolphins, Florida Marlins, and Florida Panthers. The partnership will enable AT&T to advertise and promote its services to a broader audience through various activities, including promotional events and community outreach programs. The agreement marks a significant milestone for AT&T in its efforts to engage with the South Florida community.

Key Takeaways:

  • AT&T signed a multi-year sponsorship agreement with Joe Robbie Stadium (JRS), the Miami Dolphins, Florida Marlins, and Florida Panthers.
  • The partnership will allow AT&T to advertise and promote its services to a broader audience through various activities, including promotional events and community outreach programs.
  • AT&T will use its sponsorship to invite selected disadvantaged community groups to enjoy professional sporting events.
  • The company employs over 2,200 people in South Florida, with offices and retail outlets located in Dade, Broward, and Palm Beach County.
  • AT&T's sponsorship will be visible through the AT&T sponsored Zamboni machine at the Miami Arena, as well as advertising at JRS for Miami Dolphins and Florida Marlins games.
  • The partnership will provide year-round opportunities for AT&T to engage with sports fans in South Florida.

Statistics:

  • AT&T has 2,200 employees in South Florida.
  • The partnership covers three professional sports teams and one stadium.
  • AT&T has a significant presence in South Florida, with offices and retail outlets in Dade, Broward, and Palm Beach County.
  • The Miami Dolphins, Florida Marlins, and Florida Panthers will benefit from the multi-year sponsorship agreement with AT&T.

Sources:

  • PRNewswire, "AT&T Teams Up with South Florida Sports Organizations and Joe Robbie Stadium for Multi-Year Sponsorship Agreement" (October 29, 1995).
  • Hands-on participation by H. Wayne Huizenga and Cynthia Delgado within the partnership.
  • AT&T's press release announcing the partnership, as distributed by PRNewswire.