Atlanta's Thriving Business Scene: Insights from iXL, Pull-A-Part, and Beyond

Strategic Insights -

Patti Bond's article highlights Atlanta's business growth, with iXL Inc. rising to the top of AdWeek's top 50 U.S. interactive advertising agencies, alongside New York-based Agency.com. Both companies reported $60 million in Web-based advertising revenue for the 12 months ended in March. This rapid growth is a testament to Atlanta's entrepreneurial spirit, with the city seeing over 50 agencies generating more than $3.9 million a year in revenues through "virtual advertising." Local companies like Pull-A-Part, a do-it-yourself auto parts concept, and Blimpie International Inc.'s partnership with Canteen Vending Services also showcase the city's innovative business landscape. Other notable developments include BBDO South's joint advertising campaign for Lenox Square and Phipps Plaza, as well as WestWayne's new television ad for NAPA auto parts.

Key Takeaways:

  • iXL Inc. has surpassed other top agencies, including New York-based Agency.com, by reporting $60 million in Web-based advertising revenue for the 12 months ended in March.
  • Atlanta has seen significant growth in its business scene, with over 50 agencies generating more than $3.9 million a year in revenues through "virtual advertising."
  • Pull-A-Part, a do-it-yourself auto parts concept, has opened its first metro Atlanta location in Norcross and is planning a second location in east Atlanta.
  • Blimpie International Inc. has partnered with Canteen Vending Services to distribute Blimpie-brand sandwiches through up to 10,000 vending machines nationwide, marking the first time freshly made branded food will be offered through vending in the United States.
  • BBDO South has launched the first major joint advertising campaign for Lenox Square and Phipps Plaza, with the tagline "Big city shopping in a little place called Buckhead."
  • The Home Shopping Network Institute will feature consumer products that haven't hit the market yet in its Georgia Product Fair on Tuesday, highlighting innovative products from local companies.
  • Atlanta's business scene is thriving, with new companies and locations opening in the city, including Black & Decker, Remington, Hollywood Video, Chick-fil-A, and The Tap Room.

Statistics:

  • iXL Inc. reported $60 million in Web-based advertising revenue for the 12 months ended in March.
  • Over 50 Atlanta-based agencies are generating more than $3.9 million a year in revenues through "virtual advertising."
  • Pull-A-Part is offering discounts of up to 75 percent off retail prices on auto parts.
  • Blimpie International Inc.'s partnership with Canteen Vending Services will distribute Blimpie-brand sandwiches through up to 10,000 vending machines nationwide.
  • The Home Shopping Network Institute's Georgia Product Fair will feature consumer products that haven't hit the market yet.
  • Atlanta's business scene has seen significant growth, with new companies and locations opening in the city.

Sources:

  • Patti Bond, "Atlanta's Thriving Business Scene" (article)
  • AdWeek, "Top 50 U.S. Interactive Advertising Agencies" (report)
  • Pull-A-Part, "Do-It-Yourself Auto Parts Concept" (website)
  • Blimpie International Inc., "Partnership with Canteen Vending Services" (press release)
  • BBDO South, "Joint Advertising Campaign for Lenox Square and Phipps Plaza" (website)
  • Home Shopping Network Institute, "Georgia Product Fair" (website)
  • Black & Decker, Remington, Hollywood Video, Chick-fil-A, and The Tap Room, various website and press releases.