Atlas Asset Management Limited Maintains Stable Market Share

Atlas Asset Management Limited has maintained its stable market share despite a growth in overall assets under management (AUMs) over the past year. The company's experienced management team, structured investment decision process, and adequate risk management framework have contributed to its stable rating. Strong ownership and good governance profile also support the rating, which is dependent on the company's ability to strengthen its market position, sustain superior fund performance, and uphold good governance.

Key Takeaways:

Atlas Asset Management Limited has a stable market share of 4.8% despite a 28% increase in overall AUMs over the past year.
The company has launched new funds, including the "Atlas Islamic Money Market Fund" and "Atlas Liquid Fund," to further penetrate the conventional and Islamic money market.
The company has a modest standing in the retail avenue and intends to strengthen its sales team to augment retail penetration.
Atlas Asset Management Limited has remained profitable during FY21 and has an adequate equity base at the end of June 2021.
The company is offering specialized investment products, including Separately Managed Accounts with adequate AUMs.
The company's association with Atlas Group, a leading business conglomerate in Pakistan, is also a crucial factor in its rating.
Customer outreach and consistent fund performance remain imperative for the company's sustained success.

Statistics:

Overall AUMs of Atlas Asset Management Limited increased by ~28% from Dec'20 to Sep'21.
The company's AUMs stood at ~PKR 51.5bln at the end of Sep'21.
The company's market share remained stable at 4.8% despite industry growth.
The company has a modest standing in the retail avenue, with plans to strengthen its sales team.
Atlas Asset Management Limited remained profitable during FY21.

Sources:

Press Release of The Pakistan Credit Rating Agency Limited (PACRA) dated December 28, 2021