Atmel's AT78C4050 AFDVD Chip Named Finalist in EDN Innovation of the Year Award

Strategic Insights -

Atmel's AT78C4050 AFDVD system-on-chip, a highly-integrated chip that bridges the gap between Blu-Ray and HD-DVD blue-laser-based optical disc formats, has been named a finalist in the ASSP and SoC category of EDN Magazine's Annual Innovation of the Year Award. The chip, designed to support both formats, integrates all required components for a DVD and CD rewritable drive as well as DVD recorder. Atmel's engineering team is proud to be a finalist in the prestigious award, which recognizes unique, state-of-the-art electronics products.

Key Takeaways:

  • The AT78C4050 AFDVD chip is a highly-integrated system-on-chip that supports both Blu-Ray and HD-DVD blue-laser-based optical disc formats.
  • The chip integrates all required components for a DVD and CD rewritable drive as well as DVD recorder.
  • Atmel's engineering team is a finalist in the ASSP and SoC category of EDN Magazine's Annual Innovation of the Year Award.
  • The chip will be presented in detail at the upcoming ISSCC conference on February 7th.
  • Max Bathaee, Director of Marketing of the Network Storage Products at Atmel, stated that the team is proud to be a finalist in the prestigious award.
  • The AT78C4050 can implement speeds of up to 8x, making it an ideal system-on-chip for use in the next generation of DVD products.
  • Atmel's AT78C4050 is a high-integration, high-performance single-chip solution for DVD-ROM, DVD-R/RW, DVD+R/RW, CD-ROM, CD-R/RW and next-generation DVD products.
  • The chip is backward compatible with all existing red laser formats.

Statistics:

  • The AT78C4050 can implement speeds of up to 8x.
  • The chip integrates all required components for a DVD and CD rewritable drive as well as DVD recorder.
  • Atmel has three global locations where the engineering team is based.
  • The AT78C4050 is a high-integration, high-performance single-chip solution for DVD-ROM, DVD-R/RW, DVD+R/RW, CD-ROM, CD-R/RW and next-generation DVD products.

Sources:

  • Atmel Corporation press release, PR Newswire, February 7.
  • Atmel Corporation website, http://www.atmel.com.
  • EDN Magazine Annual Innovation of the Year Award.