Audi Sales Drop 6% in First Half of Year Despite Strong Electric Vehicle Demand

Audi AG saw its global sales decline by almost 6% in the first half of the year, as the company struggled with soft demand in key markets such as China and the US. However, despite this decline, the German luxury carmaker reported a significant increase in electric vehicle sales, with global deliveries up by 32% to 101,381 vehicles. This strong demand for electric vehicles in Europe helped to offset the decline in sales in other markets, and Audi's head of sales, Marco Schubert, expressed optimism about the company's new BEV portfolio.

Key Takeaways:

• Audi's global sales fell by almost 6% to 783,521 cars in the first half of the year, with a decline of 10% in China to 288,000 vehicles.
• Electric vehicle sales were a bright spot for the company, with global deliveries up by 32% to 101,381 vehicles, with almost three-quarters sold in Germany and the rest of Europe.
• The decline in sales was attributed to "very intensive" competition in the Chinese market, although the company hopes new products will have a positive impact in the second half of the year.
• Overall, sales in the German market remained steady, with 103,000 cars delivered in the first half of the year, while sales in the rest of Europe were down 4% to 232,000 vehicles.
• The company's principal competitors, Porsche AG and Mercedes-Benz Group AG, have also reported similar struggles in recent days.

Statistics:

• Global sales: 783,521 (down 5.9% from the same period last year)
• Sales in China: 288,000 (down 10% from the same period last year)
• Electric vehicle sales: 101,381 (up 32% from the same period last year)
• German market sales: 103,000 (consistent with the same period last year)
• Sales in the rest of Europe: 232,000 (down 4% from the same period last year)

Sources:

• (dpa) "Audi AG - Sales drop almost 6% in first half of year"