AVnu Alliance Aims to Enhance Professional-Quality A/V Experience

Strategic Insights -

The AVnu Alliance, an industry forum dedicated to promoting IEEE 802.1 Audio/Video Bridging (AVB) networking standards, was launched by a group of leading A/V, consumer electronics, and silicon companies. The founding members, including Broadcom Corp., Cisco Systems Inc., Harman International, Intel Corp., Samsung Electronics Co., Ltd., and Xilinx, Inc., aim to establish a professional-quality A/V experience in networked environments. The alliance's mission is to drive cutting-edge technologies into the professional A/V, automotive, and consumer electronics markets, enhancing the quality of experience across a broad range of products and applications.

Key Takeaways:

  • The AVnu Alliance is an industry forum dedicated to enhancing professional-quality A/V by promoting IEEE 802.1 Audio/Video Bridging (AVB) networking standards.
  • The founding members of the AVnu Alliance include Broadcom Corp., Cisco Systems Inc., Harman International, Intel Corp., Samsung Electronics Co., Ltd., and Xilinx, Inc.
  • The AVnu Alliance aims to establish a professional-quality A/V experience in networked environments, including professional A/V equipment, automotive A/V equipment, consumer electronics, and home networking scenarios.
  • The draft AVB standards provide networking features for tightly controlled media stream synchronization, buffering, and reservation, enabling higher layer protocols and applications to realize professional-quality A/V.
  • The AVnu Alliance promotes the use of AVB-enabled networked products, which will help ensure A/V devices work together to provide a professional level of quality.
  • The organization has already attracted new members, including Avid Technology Inc., Marvell, and Meyer Sound Laboratories, Inc.
  • Industries that may benefit from the technology include professional A/V equipment manufacturers and installers, automotive A/V equipment suppliers, consumer electronics manufacturers, and silicon manufacturers.
  • The AVnu Alliance invites participation from interested companies and will provide information on membership and collaboration.

Statistics:

  • The AVnu Alliance was launched by 6 founding members: Broadcom Corp., Cisco Systems Inc., Harman International, Intel Corp., Samsung Electronics Co., Ltd., and Xilinx, Inc.
  • 3 additional companies (Avid Technology Inc., Marvell, and Meyer Sound Laboratories, Inc.) have joined the AVnu Alliance as its first Promoters.
  • The AVnu Alliance aims to support the creation and implementation of compliance test procedures and processes that promote interoperability of AVB-enabled networked products.
  • The draft AVB standards are designed to work over widely-used IEEE 802 layer 2 networks.
  • The AVnu Alliance will focus on promoting awareness of the benefits of AVB technologies and collaborating with other organizations and entities to make use of this work in their respective efforts to provide a better end-user A/V experience.

Sources:

  • AVnu Alliance (no date). About AVnu Alliance. Retrieved from
  • AVnu Alliance (no date). Industry Support for AVnu Alliance. Retrieved from
  • Electronics Newsweekly (2009, April 27). AVnu Alliance Aims to Enhance Professional-Quality A/V Experience. Retrieved from