AVON Partners with Insider to Deliver Personalized Experiences to Online Beauty Shoppers

Strategic Insights -

AVON, a 130-year-old global brand, has joined forces with Insider to create highly-individualized multichannel experiences for online beauty shoppers worldwide. The partnership aims to capitalize on the untapped potential of the online beauty space, where top 20 cosmetics brands only claim 14% of sales despite dominating 90% of the brick-and-mortar market. By leveraging Insider's Growth Management Platform, AVON seeks to provide precision-driven personalization, addressing the unique needs of individual beauty shoppers based on factors such as age, skin type, and color preferences.

Key Takeaways:

  • AVON has partnered with Insider to deliver personalized experiences to online beauty shoppers worldwide.
  • The partnership aims to address the untapped potential of the online beauty space, where top 20 cosmetics brands only claim 14% of sales despite dominating 90% of the brick-and-mortar market.
  • Insider's Growth Management Platform will help AVON improve Return on Ad Spend (ROAS), optimize Customer Acquisition Cost (CAC), increase Conversion Rates, Average Order Value (AOV), and Lifetime Value (LTV).
  • The partnership will leverage Insider's AI-backed segmentation capabilities and evolving platform to meet the unique needs of individual beauty shoppers.
  • AVON has seen a 11% improvement in Average Order Value (AOV) using Insider's platform, as highlighted in the company's success story.
  • Insider has secured a $32 Million Series C funding round, led by Riverwood Capital and joined by Sequoia, Wamda, and Endeavor Catalyst.
  • Insider has been featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and is the #1 leader on G2Crowd's Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews.
  • Insider's co-founder and CEO Hande Cilingir has been recognized as one of the top women CEOs outside of the US by CrunchBase.

Statistics:

  • 90% of sales in the offline beauty space are claimed by the top 20 cosmetics brands.
  • These companies only account for 14% of online beauty sales, highlighting the untapped potential of the online market.
  • Insider's Growth Management Platform has helped 800+ top brands improve ROAS, optimize CAC, increase Conversion Rates, AOV, and LTV.
  • AVON has achieved a 11% improvement in AOV using Insider's platform.
  • Insider's platform has been rated 4.7/5 by 100% user reviews on G2Crowd.
  • Insider has been featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020.

Sources:

  • Insider press release
  • Insider website
  • G2Crowd reviews
  • CrunchBase
  • Gartner Magic Quadrant for Multichannel Marketing Hubs 2020