Bahia's Family Farming Production Shines at SuperBahia 2025

Strategic Insights -

The State of Bahia, through the Regional Development and Action Company (CAR), organized an 80-square-meter booth at the SuperBahia 2025 fair, showcasing the diversity and quality of the region's family farming production. For three days, supermarket owners, wholesalers, and distributors had the opportunity to taste and experience various products, including coffees, chocolates, craft beers, fruit pulps, licuri, honey, cheeses, yogurts, free-range eggs, and jams. The event aimed to strengthen the presence of family farming products on shelves throughout the state, opening doors to new business, commercial partnerships, and distribution agreements.

Key Takeaways:

  • Over 700 family farmers from the state were represented at the fair, with a focus on showcasing the best products, such as hearts of palm, honey, and free-range eggs.
  • The Bahia Family Farming Product Catalog was featured at the booth, providing a comprehensive overview of the products offered by family farmers in the state.
  • The fair also highlighted the importance of valuing and giving visibility to high-quality products, such as honey and licuri, produced in the region.
  • The event served as a platform for promoting small-scale agriculture and family farming, with the goal of increasing sales and expanding markets.
  • The participation of the State Government and the Regional Development and Action Company (CAR) demonstrated the commitment to supporting small-scale farmers and promoting the local economy.
  • The booth was also supported by the Family Farming Distribution Center in Itapua, which offers modern infrastructure for efficient logistics and cold storage.

Statistics:

  • 700: The number of family farmers represented at the fair through the Bahia Agricultural Cooperative (COAB).
  • 80: The square-meter size of the booth organized by the State Government through CAR.
  • 200 tons: The capacity of the logistc system at the Family Farming Distribution Center in Itapua.

Sources:

  • https://www.ba.gov.br/noticias/371900/agricultura-familiar-da-bahia-conquista-espaco-e-novos-mercados-na-superbahia-2025