Bahia's Family Farming Receives International Recognition with VP Seal Certification

Strategic Insights -

The state of Bahia in Brazil achieved a significant milestone with the International Congress of Functional Nutrition in São Paulo, where products from Bahian cooperatives received the VP Seal, a certification granted by the VP College, a world reference in functional nutrition. The VP Seal attests to the quality, safety, and nutritional value of food produced by farming families, reinforcing the credibility of these products with nutritionists, consumers, and marketing networks. Four products from Bahian cooperatives received the certification: corn flakes from Copirece, grape juice from Cooperparaiso, cereal bars from Coopaita, and nut mix from Cooperacaju.

Key Takeaways:

  • The Brazilian state of Bahia has achieved international recognition with the VP Seal certification for its family farming products.
  • The certification was granted by the VP College, a world reference in functional nutrition, to four products from Bahian cooperatives: corn flakes from Copirece, grape juice from Cooperparaiso, cereal bars from Coopaita, and nut mix from Cooperacaju.
  • The VP Seal attests to the quality, safety, and nutritional value of the food produced by farming families, reinforcing the credibility of these products in the market.
  • The certification is the result of a collective effort involving the cooperatives and the support of the State Government, through the Regional Development and Action Company (CAR).
  • The CAR enables the cooperatives' presence at major events, such as the Functional Nutrition Congress, and ensures visibility, expands markets, and values the production of thousands of farming families.
  • The VP Seal is considered a game-changer for family-farmed foods, as it shows the world that family farming is capable of delivering healthy, nutritious, and sustainable food.
  • Valeria Paschoal, nutritionist and director of VP Nutrition Center, emphasizes the importance of recognizing these foods not only for human health but also for the health of the planet.

Statistics:

  • 4 products from Bahian cooperatives received the VP Seal certification: corn flakes from Copirece, grape juice from Cooperparaiso, cereal bars from Coopaita, and nut mix from Cooperacaju.
  • The VP College is a world reference in functional nutrition.
  • The Regional Development and Action Company (CAR) supports the cooperatives and enables their presence at major events, such as the Functional Nutrition Congress.

Sources:

  • https://www.ba.gov.br/noticias/373572/agricultura-familiar-da-bahia-recebe-selo-vp-de-qualidade-em-evento-internacional-de-nutricao