Baja Fresh Supports 46th Annual GRAMMY Awards and MusiCares Foundation with Donations and Sponsorships

Strategic Insights -

Baja Fresh, a leading Mexican Quick Casual segment, has announced its continued year-round support for the Recording Academy's 46th Annual GRAMMY Awards and MusiCares Foundation. As a proud sponsor, Baja Fresh is donating food, charity passes, and sponsorship to the prestigious music awards show and Person Of The Year Tribute. The company's support will benefit the music community, including the MusiCares' services and resources that provide critical assistance for music people in times of need.

Key Takeaways:

  • Baja Fresh will provide food, charity passes, and sponsorship to the 46th Annual GRAMMY Awards and MusiCares Person Of The Year Tribute.
  • The company will feed celebrities and staff in the backstage gift bag room at the 46th Annual GRAMMY Awards.
  • Baja Fresh will give performers and the company's "All Access Passes" and "Fiesta Charity Passes."
  • An "All Access Pass," valued at over $10,000, allows a celebrity and three of their guests to eat at any of the 300 Baja Fresh restaurants nationwide for a year.
  • A "Fiesta Charity Pass" allows a celebrity to donate food to the charity of their choice for a fundraising event for 100 people.
  • Baja Fresh will sponsor the GRAMMY Westwood One Radio remote on Thursday and Friday, February 5 and 6.
  • The company will feed the show production staff and artists at the STAPLES Center during rehearsals.
  • Baja Fresh will donate special commemorative GRAMMY shirts signed by the artists to the MusiCares Foundation for online and silent auctions to benefit the charity.
  • Grammy-winning superstar Sting will be honored as the MusiCares 2004 Person Of The Year at the MusiCares Foundation.

Statistics:

  • The 46th Annual GRAMMY Awards will take place on Sunday, February 8 at STAPLES Center in Los Angeles.
  • The show will be broadcast in HDTV and 5.1 Surround Sound on CBS from 8 -- 11:30 p.m. (EST/PST).
  • Baja Fresh will provide a link on their website (http://www.bajafresh.com/) to the research-based public education program addressing the value of paying for music that will be launched by the Recording Academy during the February 8 telecast.
  • Baja Fresh has over 300 restaurants nationwide.
  • The GRAMMY Westwood One Radio remote will be broadcast on Thursday and Friday, February 5 and 6.
  • Sting will be honored as the MusiCares 2004 Person Of The Year at the MusiCares Foundation.

Sources:

  • "Baja Fresh Supports 46th Annual GRAMMY Awards and MusiCares Foundation with Donations and Sponsorships," PR Newswire, February 5, 2004.
  • "About MusiCares," Recording Academy, http://www.grammy.com/
  • "Baja Fresh Web site," http://www.bajafresh.com/