BCCI Seeks New Front-of-Jersey Sponsor after Dream11's Abrupt Termination

Strategic Insights -

The Board of Control for Cricket in India (BCCI) is looking for a new front-of-jersey sponsor after the Indian government's enactment of the Promotion and Regulation of Online Gaming Bill, 2025, led to the termination of its Rs 358 crore agreement with fantasy sports platform Dream11. The new deal is expected to fetch Rs 452 crore for the 2025--2028 cycle, with the BCCI actively seeking a sponsor to replace Dream11, which signed a three-year contract in July 2023. The move comes as the BCCI aims to secure a Rs 452 crore deal, with a new sponsorship deal covering approximately 140 matches, including bilateral series and ICC/ACC tournaments.

Key Takeaways:

  • The BCCI is actively seeking a new front-of-jersey sponsor for the Indian cricket team, aiming to secure a Rs 452 crore deal for the 2025--2028 cycle.
  • The new sponsorship deal is expected to cover approximately 140 matches, including bilateral series and ICC/ACC tournaments.
  • The deal is set to peg rates at Rs 3.5 crore per bilateral match and Rs 1.5 crore per ICC or ACC game, higher than Dream11 but below Byju's.
  • The move comes after the Indian government's enactment of the Promotion and Regulation of Online Gaming Bill, 2025, forced Dream11 to end its sponsorship contract nearly a year early.
  • The BCCI Secretary, Devajit Saikia, confirmed the termination and stated that the BCCI cannot continue its sponsorship relationship with Dream11 due to government regulations.
  • The contract included a clause protecting Dream11 from penalties in case of legislative changes, allowing an early exit without financial repercussions.
  • The timing poses a challenge for the BCCI, with the Asia Cup 2025 starting on September 9 in the UAE, and there is a risk of Team India playing without a lead sponsor for the first time in years.

Statistics:

  • The new sponsorship deal is expected to generate Rs 131 crore in 2025--26, Rs 162.5 crore in 2026--27, and Rs 158.5 crore in 2027--28.
  • The rates for the new sponsorship deal are Rs 3.5 crore per bilateral match and Rs 1.5 crore per ICC or ACC game.
  • Byju's paid Rs 5.07 crore per bilateral match in the previous sponsorship deal.

Sources:

  • [BestMediaInfo Bureau]
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