Be Bold Be Safe Charity Event Raises RM4,363 for Breast Cancer Welfare Association

Strategic Insights -

In recognition of Pink October last month, international haircare brands Kevin Murphy and Montibello, in partnership with R Beaute, presented a cheque for RM4,363 to the Breast Cancer Welfare Association (BCWA) in Petaling Jaya. This was R Beaute's second charity event in support of BCWA, building on their commitment to the community's well-being. The Be Bold Be Safe event, held at KL Eco City Mall, brought together local celebrities, social media influencers, and celebrity hairstylists to raise awareness and funds for breast cancer awareness.

Key Takeaways:

  • R Beaute, the local distributor of Kevin Murphy and Montibello, presented a cheque for RM4,363 to BCWA, marking their second charity event in support of the organization.
  • The Be Bold Be Safe event, held at KL Eco City Mall, featured celebrity hairstylists, free clinical breast examinations, and breast self-examination tutorials.
  • Both Kevin Murphy and Montibello pledged to donate RM1 for each haircare product sold throughout October to BCWA.
  • R Beaute's two-day campaign raised funds through charity haircuts and hairstyling services offered at RM20 and RM10, respectively.
  • The event also raised awareness about breast cancer and preventive measures, with visitors receiving knowledge and information about the disease.
  • Celebrity hairstylists involved in the event included Nicole Yen of Zetro Salon, Yen Lim of Wenawave Salon, Roy Thean of Hair Bar Estudio, and Joshua Yan of Headish KL.
  • The event was attended by R Beaute's senior marketing manager Shannon Chan and public relations & corporate communications manager Phoebe Shafinaz.

Statistics:

  • RM4,363: the amount raised by R Beaute's Be Bold Be Safe charity event for BCWA.
  • RM1: The amount pledged by Kevin Murphy and Montibello to donate for each haircare product sold throughout October to BCWA.
  • 2 days: the duration of R Beaute's charity event at KL Eco City Mall.
  • RM20 and RM10: the prices for charity haircuts and hairstyling services offered by celebrity hairstylists.
  • 4: The number of celebrity hairstylists involved in the charity event.

Sources:

  • Malay Mail
  • HT Digital Content Services
  • R Beaute Website