Bird Brothers Scores Sponsorship Deal with Bedford Blues Rugby Team

Strategic Insights -

Bedford Blues, a professional rugby union team based in Bedford, England, has secured a sponsorship deal with local egg producer Bird Brothers. The partnership, which spans the 2023-2024 season, will see Bird Brothers branding featured on pitch-side boards, digital advertising at home games, and advertising in match day programs. The deal is seen as a natural fit, given the protein-rich nature of eggs and their appeal to athletes.

Key Takeaways:

  • The partnership between Bird Brothers and Bedford Blues will run for the entire 2023-2024 season.
  • The sponsorship deal includes pitch-side boards, digital advertising, and advertising in match day programs.
  • Bird Brothers will supply up to five million eggs a week to businesses nationwide.
  • Matthew Bird, Commercial Director at Bird Brothers, sees the partnership as a perfect fit due to the protein-rich nature of eggs and their appeal to athletes.
  • The deal is seen as a natural partnership between two local businesses with family-centered values and strong roots in the community.
  • Bedford Blues aim to emulate their 2nd place finish from last season in the newly revamped Champ Rugby league, but face tough opposition from new clubs.

Statistics:

  • The partnership between Bird Brothers and Bedford Blues will run for the entire 2023-2024 season.
  • Bird Brothers supplies up to five million eggs a week to businesses nationwide.
  • Bedford Blues play in the second tier of English rugby union, known as Champ Rugby.
  • The Champ Rugby league has seen the addition of new clubs, including Worcester Warriors.

Sources:

  • "Bird Brothers scores sponsorship deal with egg chasers Bedford Blues". [Image caption]
  • "Bedford Blues website".