BMW Group Sales and Financial Performance in 2008

Strategic Insights -

The BMW Group, a leading manufacturer of premium passenger cars, SUVs, and motorcycles, experienced a decline in sales in 2008. The company sold 1.44 million cars in 2008, down from 1.5 million units in 2007. Despite this decline, 2008 was still the second-best year in terms of annual sales, after 2007. The Group's Automobiles segment, which includes the BMW, Mini, and Rolls-Royce brands, contributed 48.78 billion euros to the company's total sales revenue of 53.2 billion euros in 2008.

Key Takeaways:

  • The BMW Group sold 1.44 million cars in 2008, representing a 4.3% decline from 1.5 million units sold in 2007.
  • The company's Automobiles segment contributed 48.78 billion euros to the total sales revenue of 53.2 billion euros in 2008, a 9.4% decline from 53.82 billion euros in 2007.
  • Despite the decline in sales, 2008 was still the second-best year in terms of annual sales, after 2007.
  • The BMW Group's workforce in 2008 stood at 100,041 employees, a fall of 7% from 107,539 in the previous year.
  • The company continues to aim for a return on sales of at least 6% in 2010 and maintains its profitability targets for 2012 set in conjunction with its 'Number ONE' strategy.

Statistics:

  • Sales revenue: 53.2 billion euros (2008), down 5% from 56.02 billion euros in 2007.
  • Sales volume: 1,435,876 vehicles (2008), a 4.3% decline from 1,500,678 vehicles sold in 2007.
  • Total workforce: 100,041 employees (2008), a 7% decline from 107,539 employees in the previous year.
  • Sales revenue by segment: Automobiles segment 48.78 billion euros (2008), down 9.4% from 53.82 billion euros in 2007.

Sources:

  • M2 PRESSWIRE via COMTEX, Jul 21, 2010
  • Bharatbook.com, OEM-Tracker report #95485
  • Comtex SmarTrend Alert, various dates between May 4, 2010, and July 17, 2010.