Boeing's 787 'Dreamliner' Secures Crucial Orders from Singapore Airlines and Qantas

Strategic Insights -

Singapore Airlines, the launch airline for Airbus's A380 superjumbo, is considering an order for up to 20 Boeing 787 aircraft, while Australian carrier Qantas is poised to make a significant purchase of the medium-sized long-range plane. The orders come as a blow to Airbus, which had targeted Singapore Airlines as a launch customer for its A350 competitor. Boeing's sales team, led by Scott Carson, has been instrumental in winning over the Asian carrier and securing a deal that could mark a turning point in the company's fortunes.

Key Takeaways:

  • Boeing is poised to secure a deal with Singapore Airlines for up to 20 787 aircraft, beating Airbus's A350 as the preferred choice.
  • Qantas is considering an order for up to 30 787s and 30 777 long-range aircraft, with Boeing confident about the Australian carrier's purchase.
  • The 787 has been central to Boeing's revival of fortunes, which has been outsold by Airbus for the past two years.
  • Airbus's A380 delivery delays and technical problems have contributed to Singapore Airlines' shift in favor of the 787.
  • Boeing's sales team, led by Scott Carson, has spearheaded the sales push, moving the company ahead in the race for orders.

Statistics:

  • Up to 20 Boeing 787 aircraft are being considered by Singapore Airlines for purchase.
  • Qantas is considering an order for up to 30 787s and 30 777 long-range aircraft.
  • Boeing is expected to re-take the lead in sales terms, despite Airbus's predicted record 1,600 orders for the year.
  • The 787 has been instrumental in Boeing's revival of fortunes, with the company looking to regain its market share.

Sources:

  • "Singapore Airlines Eyes Boeing's 787, Actors' Faces Freeze on How to Understand". (Copyright 2004)(Author not specified)
  • "Airbus's Leahy predicts 1600 orders for the year." (Copyright 2004) Mike Walker, Reuters