Bolt, Inc. Secures Strategic Investment to Expand Teen Target Market

Strategic Insights -

Bolt, Inc. has closed a significant strategic round of investment from prominent institutions, including Time Warner, Comcast Interactive Corporation, and Ford Motor Company. The funding will enable Bolt to expand its branding efforts across various media platforms, entertainment, and automotive industries, further solidifying its position as a leading destination for teens on the Internet.

Key Takeaways:

  • Bolt, Inc. secured a strategic investment from leading institutions, including Time Warner, Comcast Interactive Corporation, Ford Motor Company, and America Online.
  • The funding will aid Bolt in expanding its branding efforts across media, entertainment, cable, radio, and automotive industries.
  • Bolt will develop and manage new community services for AOL Teens Channel as part of its agreement with America Online.
  • The company owns and operates a portfolio of 88 stations, including 46 stations pending acquisition from Sinclair Broadcasting.
  • Ford Motor Company has online partnerships with Sesame Street, iVillage, and WNET/Nature, among others.
  • The investment will help Bolt fortify its branding efforts, facilitate teen community and commerce, and provide teens with a voice.
  • Bolt's solid expansion model focuses on a major consumer demographic, teens, who consume multiple media channels.
  • The participation of several blue-chip companies, including AOL, Yahoo!, MSNHotmail, and Lycos, underscores Bolt's growing influence in the teen market.

Statistics:

  • Bolt, Inc. will develop and manage new community services for AOL Teens Channel.
  • The company owns and operates a portfolio of 88 stations, including 46 pending acquisition from Sinclair Broadcasting.
  • Ford Motor Company has online partnerships with several prominent organizations, including Sesame Street, iVillage, and WNET/Nature.
  • The investment will aid Bolt in solidifying its position as a leading destination for teens on the Internet.
  • The participating investors, including Time Warner and Ford Motor Company, represent a diverse range of media and automotive industries.
  • Bolt's marketing partners include AOL, Yahoo!, MSNHotmail, and Lycos, highlighting the company's growing influence in the teen market.

Sources:

  • [www.prnewswire.com, "Bolt, Inc. Receives Strategic Investment to Expand Teen Target Market", December 7, 1999]
  • [www.bolt.com, "About Bolt, Inc."]
  • [www.bechtel.com, "About Bechtel Enterprises"]
  • [www.comcast.com, "Comcast Interactive Capital"]
  • [www.entercom.com, "About Entercom Communications Corp."]
  • [www.ford.com, "Ford Motor Company Information"]
  • [www.highlandcapital.com, "Highland Capital Partners"]
  • [www.moorecapital.com, "Moore Capital Management, Inc."]
  • [www.oakinv.com, "Oak Investment Partners"]
  • [www.sandlercap.com, "Sandler Capital Management"]
  • [www.timewarner.com, "Time Warner Inc."]