Bosch and Earth Pledge Launch "Take the Earth Pledge" Sweepstakes

Strategic Insights -

Bosch, a leading manufacturer of high-end home appliances, and Earth Pledge, a national nonprofit advocating sustainable agriculture, architecture, and design, have announced a unique sweepstakes in conjunction with the 14th Annual Windows on Long Island Wine. The sweepstakes encourages participants to sign a pledge to protect the environment and enter to win a grand prize trip to New York City for the "Windows" event, along with a suite of energy-efficient Bosch kitchen appliances. Runners-up will receive high-performance Bosch small appliances.

Key Takeaways:

  • The "Take the Earth Pledge" sweepstakes aims to promote environmental protection and sustainable practices, with participants signing a pledge to protect the environment and entering to win prizes.
  • The grand prize winner will receive a trip for two to New York City to attend the Windows event, including a three-night stay at the Tribeca Grand Hotel, along with a valuable prize package of energy-efficient Bosch appliances.
  • The first runner-up will receive a Bosch F.A. Porsche Designer Series coffee maker, blender, kettle, and juicer, while the second runner-up will receive a Bosch MUM 7400 Kitchen Machine.
  • Bosch has taken its own environmental pledge through the production of high-performance and energy-efficient appliances, as well as implementing progressive environmental protection production techniques.
  • Earth Pledge is a 501(c)(3) not-for-profit organization that identifies and promotes innovative techniques and technologies to restore the balance between human and natural systems.

Statistics:

  • The sweepstakes will run from March 15 to April 15, 2004.
  • Entries will be accepted online as well as through display locations at Bosch distributors and showrooms throughout the country.
  • The grand prize winner will receive a trip for two to New York City via JetBlue Airlines and a suite of energy-efficient Bosch appliances.
  • The prize package included in the grand prize win includes a Bosch Free-Standing Convection Range, Over-The-Range Microwave, and Integra Limited Design Dishwasher.

Sources:

  • PRNewswire, "Bosch and Earth Pledge Launch 'Take the Earth Pledge' Sweepstakes in Conjunction with 14th Annual Windows on Long Island Wine" (March 11)
  • Earth Pledge Web site (http://www.earthpledge.org/)
  • Bosch Web site (http://www.boschappliances.com/)