Boston Chicken's New Promotion Ties Air Travel to Dinners at Boston Market Restaurants

Strategic Insights -

Boston Chicken Inc. has launched a new promotion to encourage sales at its Boston Market restaurants by offering customers the chance to earn up to $100 on round-trip tickets on Trans World Airlines. The "Boston Market Ticket to Savings" promotion, which runs through October 25, aims to increase frequency and transactions by rewarding customers with travel award cards that can be redeemed for TWA travel certificates worth up to $100. The promotion is the latest marketing strategy by Boston Chicken to offer valued-added deals instead of discount coupons, following the company's decision to shift its focus back to its roots as a home meal replacement, quick-service restaurant.

Key Takeaways:

  • Boston Chicken's new promotion, "Boston Market Ticket to Savings," offers customers the chance to earn up to $100 on round-trip tickets on Trans World Airlines by purchasing meals at Boston Market restaurants.
  • The promotion runs through October 25 and requires customers to purchase meals and receive a travel award card that can be redeemed for a TWA travel certificate.
  • The certificate can be used to get up to $100 off on a round-trip airline ticket, with various restrictions and blackout dates applying.
  • The promotion aims to increase frequency and transactions at Boston Market restaurants, which has been struggling to stay out of bankruptcy court.
  • The company must pay back over $219 million in debts by October 17.
  • Boston Chicken's new CEO, J. Michael Jenkins, has directed the company to shift its focus back to its roots as a home meal replacement, quick-service restaurant, and eliminate discounting.
  • The company has been working on increasing transactions and store visits to improve sales.

Statistics:

  • Boston Chicken must pay back over $219 million in debts by October 17.
  • The "Boston Market Ticket to Savings" promotion runs through October 25.
  • Customers can earn up to $100 on round-trip tickets on Trans World Airlines by purchasing 9 meals at Boston Market restaurants.
  • The travel certificate can be used to get up to $100 off on a round-trip airline ticket of $450 or more.
  • Tickets must be bought 14 days in advance and include a Saturday night stay.

Sources:

  • "Boston Chicken's new promotion ties air travel to dinners at its Boston Market restaurants." Byline: Dina Bunn Rocky Mountain News Staff Writer.