BPOM Head Encourages Innovation in Premium Product Development at JIPremium 2025

Strategic Insights -

The Indonesian Food and Drug Monitoring Agency, led by Head Taruna Ikrar, attended the Jakarta International Premium Product Fair 2025 (JIPremium) at the Jakarta International Convention Center to promote innovation in premium product development. The four-day event, held from September 11-14, 2025, brought together 360 companies from various sectors, including beauty, fashion, food, beverage, and household goods, to showcase premium consumer goods. The event's focus on innovation, sustainability, and safety aligns with BPOM's goals to ensure high-quality and effective products for consumers.

Key Takeaways:

  • The JIPremium 2025 event aimed to connect producers, innovators, distributors, and consumers from around the world to promote premium, safe, and sustainable product innovation.
  • BPOM Head Taruna Ikrar emphasized the importance of innovation, accountability, and sustainability in product development, urging industry players to ensure product claims are scientifically proven and implement environmentally friendly practices.
  • Taruna Ikrar highlighted BPOM's strategic initiatives to gain consumer trust, including strengthening regulatory frameworks, enhancing digital oversight, and promoting regulatory convergence with ASEAN countries and international regulatory bodies.
  • JIPremium 2025 featured engaging events, including makeup shows, fashion shows, and cooking shows, and attracted international attendees, including South Korean Ambassador to Indonesia Lee Sang-deok and company representatives from Gyeongsangnam-do Province.
  • The event serves as a platform for buyers from ASEAN countries to connect with local and international suppliers and to promote Indonesia as a hub for premium consumer goods.
  • BPOM encourages industry players to integrate environmentally friendly practices, responsible advertising, and halal certification to ensure products are not only premium but also ethical and inclusive.

Statistics:

  • 360 companies participated in the JIPremium 2025 exhibition showcasing premium consumer goods.
  • The event was held for four days, from September 11-14, 2025.
  • The exhibition focused on premium products in the beauty, fashion, food, beverage, and household goods sectors.
  • BPOM has strengthened regulatory frameworks to ensure business compliance with applicable standards.
  • The organization has implemented digital oversight, including 2D barcodes and e-labeling, to monitor products in real-time.

Sources:

  • Indonesian Food and Drug Monitoring Agency
  • Contify.com - Indonesian Food and Drug Monitoring Agency Issues Latest News Release