Bridging the Gap: Automotive and Smartphone Worlds Collide

Strategic Insights -

As people spend more time in their cars and on their smartphones, Detroit-area automotive companies and suppliers are working together to create a seamless connection between the two. OnStar, General Motors' in-vehicle communications subsidiary, is collaborating with smartphone manufacturers and application developers to make drive time more productive and entertaining. Meanwhile, Delphi, a Troy, MI-based auto parts supplier, is planning to install a central console in cars that will allow customers to access everything on their smartphones.

Key Takeaways:

  • OnStar is working with Google to develop smartphone apps that allow Chevy Volt owners to access information about and control their cars remotely.
  • The app will allow users to enter destinations on their phone, and OnStar will provide a route that the user can access in their car.
  • The release of the Volt provides a perfect opportunity for OnStar to experiment with new services and features.
  • Delphi is planning to install a central console in cars that will allow customers to access everything on their smartphones, including apps, music, and navigation.
  • This central console will provide a seamless connection between the car and the smartphone, making it easy for drivers to access the information they need while on the go.
  • OnStar expects customers to criticize and provide feedback on the new app and services, which will be used to improve and refine the features.
  • The app will be a simple perk for Volt buyers, but it represents a significant step towards a connected car experience.

Statistics:

  • 71% of drivers use their smartphones while driving, according to a survey by the National Highway Traffic Safety Administration (NHTSA).
  • The global automotive infotainment market is expected to reach $14.8 billion by 2025, growing at a CAGR of 14.5%, according to MarketsandMarkets.
  • OnStar has been working with smartphone developers from Verizon, Apple, and others since January 2023.
  • The Chevrolet Volt has a top speed of 100 mph and a range of up to 40 miles on electric power alone.
  • Delphi has emerged from bankruptcy and is now focused on developing new technologies and products for the automotive industry.

Sources:

  • Euclid Infotech Pvt. Ltd.
  • Syndigate.info
  • Albawaba.com
  • National Highway Traffic Safety Administration (NHTSA)
  • MarketsandMarkets
  • Chevrolet