Brightstar Corporation Extends Master Services Distribution Agreement with Motorola, Inc.

Strategic Insights -

Brightstar Corporation, the leading distributor and provider of value-added services for the wireless telecommunications industry in the Americas, has announced the extension of its master services distribution agreement with Motorola, Inc. in the United States. This extension builds on the strategic relationship between Motorola and Brightstar in the US that began in June 2000. Under the terms of the agreement, Brightstar serves as a Motorola distributor, responsible for procurement and fulfillment of Motorola handsets to network operators, agents, and dealers throughout the US. The company also serves as Motorola's authorized distributor in Latin America.

Key Takeaways:

  • The master services distribution agreement between Brightstar Corporation and Motorola, Inc. has been extended in the US, building on their strategic relationship since June 2000.
  • Brightstar serves as a Motorola distributor, responsible for extending Motorola's brand penetration through procurement and fulfillment of Motorola handsets to network operators, agents, and dealers in the US.
  • The company also serves as Motorola's authorized distributor in Latin America.
  • The agreement between the two companies is a key component of Motorola's US channel strategy, as stated by John McNulty, Vice President Sales for Motorola.
  • Brightstar's close strategic relationship with Motorola has been a key reason for the company's tremendous growth in the US, with Denise Gibson, chief operating officer of Brightstar and president of Brightstar US, looking forward to continuing this successful alliance.

Statistics:

  • Brightstar Corporation's revenues grew from $14 million in 1997 to $631 million in 2001, and $849 million in 2002.
  • The company surpassed $1.2 billion in revenues in 2003.
  • Motorola, Inc. had sales of $27.3 billion in 2002.

Sources:

  • PRNewswire
  • Brightstar Corporation website: http://www.brightstarcorp.com/
  • Motorola website: http://www.motorola.com