Britain's Largest Life Insurance Company Chooses Siebel to Enhance Customer Satisfaction and Retention

Strategic Insights -

Prudential, the largest life insurance company in the U.K., has chosen Siebel Systems, Inc. to implement Siebel Sales Enterprise as its Enterprise Relationship Management system. This strategic move is aimed at enhancing customer satisfaction, sales, and profitability. The solution will provide a comprehensive end-to-end view of every customer interaction, creating a complete online, mobile, and up-to-date resource of customer, contract, and sales opportunity information for Prudential's sales professionals.

Key Takeaways:

  • Prudential, the largest life insurance company in the U.K., has selected Siebel Systems, Inc. to implement Siebel Sales Enterprise as its Enterprise Relationship Management system.
  • The solution will focus on enhancing customer satisfaction, sales, and profitability through a comprehensive end-to-end view of every customer interaction.
  • Prudential has licensed more than 4,000 seats, anticipating Siebel to be initially deployed throughout its direct sales force.
  • Siebel was chosen for its global market leadership, advanced technology architecture, and extensive scalability.
  • The solution will maximize the organization's ability to meet the individual needs of its customers, resulting in increased customer satisfaction, sales, and profitability.
  • Key executives mentioned include Dave Herbert, Applications Manager at Prudential, and Pat House, Executive Vice President and co-founder of Siebel Systems.
  • Prudential plans to work closely in partnership with Siebel to further elevate its standing as one of the most effective and efficient customer-focused financial services organizations.

Statistics:

  • Prudential has licensed more than 4,000 seats of Siebel Sales Enterprise.
  • The solution aims to enhance customer satisfaction, sales, and profitability through a comprehensive end-to-end view of every customer interaction.
  • The company has chosen Siebel for its global market leadership, advanced technology architecture, and extensive scalability.
  • Prudential has more than 10 million customers in the United Kingdom, the United States, Asia, and Australasia.
  • Prudential manages approximately £130 billion on behalf of its customers.

Sources:

  • "Britain's Largest Life Insurance Company To Use Siebel To Enhance Customer Satisfaction and Retention" August 17, 1998, BUSINESS WIRE.
  • About Siebel Systems, https://www.siebel.com.
  • About Prudential, https://www.prudential.co.uk/about-prudential.