British Airways and American Express Launch Cobranded Credit Card Partnership

Strategic Insights -

British Airways and American Express announced a strategic alliance to launch a new cobranded credit card program for British Airways UK Executive Club members. The partnership will provide three different cobranded cards, each with its own level of rewards and benefits, tailored to meet customers' different spending, payment, and travel needs. The cards will offer cardmembers a fast track way to earn free British Airways flights, with a minimum of 1 BA Mile for every GBP1 spent on the card.

Key Takeaways:

  • The partnership will launch three cobranded credit cards, each with its own level of rewards and benefits, starting from January 5, 2001.
  • Cardmembers will earn a minimum of 1 BA Mile for every GBP1 spent on the card.
  • Cardmembers will have the opportunity to add to their BA Miles by presenting their Executive Club membership card or spending at a British Airways travel or retail partner outlet.
  • Cardmembers will benefit from a free companion ticket when redeeming miles for British Airways flights.
  • Additional travel-related benefits include tailored travel insurance coverage, 24/7 customer service support, and global emergency assistance.

Statistics:

  • Three cobranded credit cards will be available at launch, each with its own level of rewards and benefits.
  • Cardmembers will earn a minimum of 1 BA Mile for every GBP1 spent on the card.
  • The partnership will provide British Airways with an opportunity to reach a wider audience through American Express's global network.
  • The cobranded credit cards will be available to Executive Club members who can call 0808 100 0075 for more information.
  • American Express Company was founded in 1850 and is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance, and international banking.

Sources:

  • "British Airways and American Express announce strategic alliance to launch cobranded credit card"; M2 PressWIRE; November 6, 2000
  • American Express Company website; www.americanexpress.com