buy.com and AT&T Wireless Form Alliance for Wireless Shopping Experience

Strategic Insights -

buy.com, a leading Internet Superstore, and AT&T Wireless, a leading wireless voice, data and fixed wireless communications company, have formed an alliance to provide access to buy.com via AT&T Digital PocketNet service. AT&T Wireless customers with Internet-ready phones can now shop on the buy.com website, perform quick searches for products, view order status and compare prices using AT&T Digital PocketNet service. The alliance expands the products and services available to AT&T Wireless customers and provides a hassle-free way for buy.com's 3 million customers to shop.

Key Takeaways:

  • The alliance between buy.com and AT&T Wireless allows customers to access buy.com from the "Shopping" channels off the standard AT&T Web Sites homepage and the new AT&T Surf Lounge homepage on AT&T Digital PocketNet service.
  • The initial version of buy.com's Wireless Web content provides the ability to purchase many products currently available at buy.com, including computers, software, electronics, music, videos, games, books, and golf.
  • As a special promotion, buy.com is offering free shipping in the month of November for every wireless order from the music, videos, games, and book categories.
  • AT&T Wireless has more than 300,000 customers signed up on its wireless Internet service, and AT&T Wireless provides service to customers around the world with 1999 annual revenues of more than $7 billion.
  • buy.com announced the launch of their wireless products and services store in October of this year and offers its customers 950,000 SKUs in a broad range of categories.
  • buy.com was named a "Best of the Web" in the computer and electronics category by Forbes Magazine for two consecutive years and #1 on the Gomez Advisors Internet Computer Scorecard for the third time (Summer 2000).

Statistics:

  • Over 3 million customers have access to shopping on buy.com via the alliance with AT&T Wireless.
  • AT&T Wireless has more than 300,000 customers signed up on its wireless Internet service.
  • 1999 annual revenues of AT&T Wireless were over $7 billion.
  • buy.com offers 950,000 SKUs in a broad range of categories including computer hardware and software, electronics, wireless products and services, books, golf, sporting goods, business products and services, and more.

Sources:

  • "buy.com and AT&T Wireless Announce Alliance to Provide Wireless Shopping Experience". buy.com Press Release, November 2000.
  • "AT&T Wireless and buy.com Form Alliance for Wireless Shopping". AT&T Wireless Press Release, November 2000.
  • About AT&T Wireless: AT&T Wireless is among the world's premier wireless voice, data and fixed wireless communications companies, serving more than 14 million customers, including consumers, businesses and government.
  • About buy.com: buy.com, The Internet Superstore(TM) and low price leader, offers its more than 3 million customers 950,000 SKUs in a broad range of categories including computer hardware and software, electronics, wireless products and services, books, golf, sporting goods, business products and services, and more.