BYD Auto Co. Ltd. Tops Midsize Economy Segment in JD Power Initial Quality Study

Strategic Insights -

BYD Auto Co. Ltd. has once again secured a top ranking in the Midsize Economy Segment in the 2015 JD Power Initial Quality Study (IQS) Auto Study. The world's most popular electric vehicle model, BYD Qin, received a score of 75, placing it in second place behind the Hyundai Mistra at 73. The study examined problems experienced by new-vehicle owners within the first two to six months of ownership in two distinct categories: design-related problems and defects and malfunctions.

Key Takeaways:

  • BYD Auto Co. Ltd. ranked top in the Midsize Economy Segment for the second time in the JD Power Initial Quality Study (IQS) Auto Study.
  • BYD Qin, the world's most popular electric vehicle model, received a score of 75, placing it in second place behind the Hyundai Mistra at 73.
  • The study examined problems experienced by new-vehicle owners within the first two to six months of ownership in two distinct categories: design-related problems and defects and malfunctions.
  • The overall initial quality score is determined by problems reported per 100 vehicles (PP100), with a lower number of problems indicating higher quality.
  • BYD Qin's warranty of 6 years or 150,000 km and life-time guaranteed battery have set a benchmark in the new energy vehicle industry.
  • Consumers have expressed positive feedback on BYD Qin's performance, citing strong power and fuel efficiency, as well as low maintenance costs.

Statistics:

  • BYD Auto Co. Ltd. ranked top in the Midsize Economy Segment in the JD Power Initial Quality Study (IQS) Auto Study for the second time.
  • BYD Qin received a score of 75 in the study.
  • Hyundai Mistra ranked first with a score of 73.
  • BYD Qin took the top spot in several categories, including interior and exterior, engine and transmission, and driving experience.
  • The study examined 8 areas: interior; exterior; engine/transmission; driving experience; features/controls/displays; seats; audio/communication/entertainment/navigation; and heating/ventilation/air conditioning.
  • BYD Qin's warranty of 6 years or 150,000 km has significantly enhanced consumer satisfaction.

Sources:

  • BYD. "BYD Places in Top Rankings in JDPower Initial Quality Study for Second Year, and BYD Qin Wins Second Place," [Copyright 2014 Contify.com](http://www.byd.com/news/news-309.html).