C4 Energy Launches C4 Local Legends Initiative to Empower Local Athletes

Strategic Insights -

As summer sports heat up across the country, C4 Energy is proud to announce the C4 Local Legends initiative, a new platform dedicated to supporting local athletes and teams nationwide. With a commitment of $400,000, C4 aims to fuel performance at every level, giving athletes the opportunities to play, train, and celebrate like C4 superstar athletes. This summer, C4 is calling on local athletes to nominate a deserving team for the chance to receive funding and support to elevate their game.

Key Takeaways:

  • The C4 Local Legends initiative commits $400,000 to support sports leagues, clubs, and teams nationwide this summer.
  • Selected teams will receive sponsorship packages designed to elevate their game, including funding for gear, transportation, and league fees, C4 Energy beverages, and branded swag and coolers.
  • The initiative is led by C4's mission to fuel performance at every level, providing meaningful support to local legends and ensuring everyone has the opportunity to perform at their best.
  • A new, limited-edition flavor, Classic Lemonade, is being launched exclusively on and will be available at national retailers, including Amazon, starting July 7.
  • The limited-edition flavor will be available only while supplies last, priced at $27.99 per case.

Statistics:

  • $400,000: the amount committed by C4 to support sports leagues, clubs, and teams nationwide this summer.
  • 200mg: the amount of caffeine in C4 Performance Energy Classic Lemonade.
  • Zero sugar or carbs: the characteristics of C4 Performance Energy Classic Lemonade.
  • $27.99: the price per case of C4 Performance Energy Classic Lemonade.
  • July 7: the date when C4 Performance Energy Classic Lemonade will be available at national retailers, including Amazon.
  • 20 years: the number of years Nutrabolt, the parent company of C4 Energy, has been in operation.
  • 125 countries: the number of countries where Nutrabolt's portfolio is distributed.
  • 3 consumer-loved brands: the number of brands that make up Nutrabolt's portfolio, including C4, XTEND, and Cellucor.

Sources:

  • "C4 Energy Launches C4 Local Legends Initiative to Empower Local Athletes". PRNewswire. June 18, 2025.
  • Nutrabolt.com