Carat Wins IndiaFirst Life Insurance Account

Strategic Insights -

Carat has added another major account to its roster, as IndiaFirst Life Insurance has chosen the agency as its media partner after a multi-agency pitch. The account was won by Carat despite competition from eight other major agencies, including Lodestar, OMD, and BPN. Carat will handle the traditional media mandate for IndiaFirst Life Insurance, creating an integrated media communication ecosystem for the company.

Key Takeaways:

  • Carat has won the IndiaFirst Life Insurance account in a multi-agency pitch, adding to its growing client list.
  • The agency will handle the traditional media mandate for IndiaFirst Life Insurance, including television, print, out-of-home, radio, cinema, activation, and ambient.
  • Carat will create an integrated media communication ecosystem for IndiaFirst Life Insurance, leveraging proprietary consumer data analytics and tools.
  • Kartik Iyer, MD India of Carat Media, expressed excitement about working with IndiaFirst to create consumer-centric digitally ahead solutions.
  • Himanka Das, Sr. Vice-president - West, Carat Media, highlighted the market advantage of winning the competitive pitch, citing Carat's unique ability to design engaging communication plans.
  • IndiaFirst Life Insurance sells a range of insurance plans, including protection, savings, education, and retirement policies.
  • The company's product range covers credit, life, term, and employee liability plans, as well as health, pension, and wealth accumulation plans.
  • Carat is part of the Dentsu Aegis Network and is the world's largest independent media communications specialist.

Statistics:

  • Eight agencies participated in the multi-agency pitch for the IndiaFirst Life Insurance account.
  • Carat has added several major accounts to its client list in 2014, including General Motors, Microsoft, Nokia, British Airways, and Mastercard.
  • The IndiaFirst Life Insurance account is expected to be a significant addition to Carat's client list, given the company's range of insurance plans and products.
  • Carat will handle the traditional media mandate for IndiaFirst Life Insurance, creating an integrated media communication ecosystem for the company.

Sources:

  • BestMediaInfo Bureau
  • IndiaFirst Life Insurance
  • Carat Media
  • Dentsu Aegis Network
  • Contify.com