Carlsberg Ranked Among World's Most Reputable Companies

Strategic Insights -

Carlsberg has been named one of the world's most reputable companies by the Reputation Institute, reinforcing the brand's commitment to building strong relationships with its consumers. With a qualifying score of 70.31, Carlsberg has earned a spot on the Reputation Institute's list of world's most reputable companies, joining other prominent brands such as Google, Sony, and The Walt Disney Company. The study, which evaluated 600 of the world's most prominent companies, was based on a thorough assessment of parameters such as product and services, innovation, workplace governance, citizenship, financial performance, and leadership.

Key Takeaways:

  • Carlsberg was ranked 70.31 on the Reputation Institute's list of world's most reputable companies, earning a spot among other prominent brands such as Google, Sony, and The Walt Disney Company.
  • The study, conducted by Reputation Institute, evaluated 600 of the world's most prominent companies based on parameters such as product and services, innovation, workplace governance, citizenship, financial performance, and leadership.
  • Carlsberg's Managing Director, Soren Lauridsen, attributed the company's success to its "constant thirst for best things in life" and its commitment to quality and innovation.
  • The study found that companies can create deeper connections with consumers by speaking out about who they are as companies and engaging on what matters to them.
  • Nicolas Trad, Managing Partner of Reputation Institute, highlighted the importance of companies communicating their values and engaging with consumers to drive business results.

Statistics:

  • 600 companies were evaluated in the Reputation Institute's study.
  • 32 countries were represented in the first phase of the study, with the highest rated companies in each country selected for the second phase.
  • 24 countries were involved in the data collection process, powered by Survey Sampling International.
  • 70.31 was Carlsberg's qualifying score on the Reputation Institute's list of world's most reputable companies.
  • The study measured the reputation of companies based on parameters such as product and services, innovation, workplace governance, citizenship, financial performance, and leadership.

Sources:

  • Reputation Institute
  • Web Newswire
  • HT Syndication
  • Sarabjit Jagirdar, htsyndication@hindustantimes.com
  • HT Media Ltd.