CED Supports M.A.D. Festival with Over $440,000 in Funding

Strategic Insights -

The Canada Economic Development (CED) has announced a non-repayable contribution of $442,098 to support the M.A.D. Festival, a flagship event in Montréal, Quebec. This funding is part of the Quebec Economic Development Program, aimed at helping communities seize economic development and diversification opportunities. The M.A.D. Festival, now in its 25th year, has become a premier showcase for emerging and established talent in fashion, design, and performing arts, attracting thousands of festivalgoers, creators, influencers, and industry professionals each year.

Key Takeaways:

  • The CED has provided a non-repayable contribution of $442,098 to the M.A.D. Festival for 2025 and 2026.
  • The funding will enable the festival to launch an international marketing strategy and develop products for the upcoming years.
  • The M.A.D. Festival has become a major event for Montréal, attracting thousands of festivalgoers, creators, influencers, and industry professionals each year.
  • The festival has been a source of pride for the community, with the government recognizing its importance in the regional economy.
  • CED's support will help make Montréal a culturally and economically vibrant city, a must-visit destination for all of Quebec.
  • The funding is part of the Quebec Economic Development Program, aimed at helping communities seize economic development and diversification opportunities.

Statistics:

  • 99.7% of Quebec's businesses are small and medium-sized enterprises (SMEs), accounting for 50% of the province's GDP.
  • CED is the key federal partner in Quebec's regional economic development, with 12 regional business offices across the province.
  • The M.A.D. Festival has been operating for 25 years, showcasing emerging and established talent in fashion, design, and performing arts.
  • The 2025 and 2026 festivals are expected to attract thousands of festivalgoers, creators, influencers, and industry professionals.

Sources:

  • CNW: "Marie-Gabrielle Ménard, Member of Parliament for Hochelaga--RosemontÈî-Centre, announces funding for the M.A.D. Festival" (Aug. 21, 2025)
  • CED: "Canada Economic Development for Quebec Regions - Quebec Economic Development Program"
  • M.A.D. Collectif: "M.A.D. Festival Website - About Us"