Centage Mortgage Bank Empowers Youths through Music Talent Hunt Promo

Strategic Insights -

Centage Mortgage Bank has launched a talent hunt promo aimed at empowering young musical artists and giving back to the society. The promo, in partnership with Kenny's Music, is a Corporate Social Responsibility (CSR) initiative designed to impact positively on the business environment and provide opportunities for young people. The project, christened The Centage Promo, has been launched with the first auditioning taking place last week, with subsequent auditioning and musical competitions to be held in four major cities in Nigeria.

Key Takeaways:

  • The Centage Promo is a talent hunt competition aimed at empowering young musical artists and giving back to the society.
  • The promo is a partnership between Centage Mortgage Bank and Kenny's Music, driven by the Corporate Social Responsibility (CSR) policy of the bank.
  • The project offers a cash prize of N2 million, a Prado Jeep, and a record contract worth N10 million with Kenny's Music to the ultimate winner.
  • There will also be consolation prizes for runners-up, including the opportunity for all participants to own a house in Abuja and win other prizes through a raffle draw.
  • The promo is an integrated package designed to benefit not only young people with musical talents but also everyone irrespective of age or skill.
  • By the promo, Centage Mortgage Bank is blazing a trail in the mortgage sector by deploying a consumer promo to market and drive the mortgage banking business.

Statistics:

  • N2 million: The cash prize for the ultimate winner of the Centage SuperStar Promo.
  • N10 million: The record contract worth with Kenny's Music for the ultimate winner.
  • N2 million - N10 million: The total value of prizes for the winners and runners-up.
  • 4: The number of major cities in Nigeria where the series of auditioning and musical competitions will be held (Lagos, Abuja, Jos and Owerri).
  • 1: The type of house that the winner will own in Abuja, the Federal Capital Territory.

Sources:

  • Vanguard/All Africa Global Media via COMTEX
  • AllAfrica Global Media (allAfrica.com)
  • Princewill Ekwujuru