Central Vietnam Emerges as Leading Halal Tourism Destination

Strategic Insights -

Recent tourism promotion events in Kuala Lumpur (Malaysia) and Jakarta (Indonesia) have highlighted the growing appeal of Da Nang and Hue as premier destinations for Muslim travelers. The program, which attracted over 200 travel agencies, airlines, and media representatives from both countries, showcased the region's diverse offerings, rich cultural heritage, and stunning natural landscapes. A key focus was on the development of professional Halal tourism services, designed to meet the needs of Muslim guests while adhering to Sharia law. These services cater to the increasing demand for Halal-certified dining, prayer rooms, and lifestyle amenities, making Central Vietnam an attractive choice for travelers from Indonesia, Malaysia, and the Middle East.

Key Takeaways:

  • The tourism promotion program in Kuala Lumpur and Jakarta aimed to introduce Da Nang and Hue as leading destinations for Southeast Asian travelers, with a focus on Halal tourism services.
  • Da Nang and Hue offer a range of Halal-certified dining options, hotels, and tourist attractions, with prayer rooms and religious-friendly amenities to cater to Muslim guests.
  • The Kuala Lumpur - Da Nang route operates 35 flights/week, with an expected increase to 42 flights/week from October 2025 with the participation of Vietjet Air.
  • Efforts are underway to promote the opening of a Jakarta - Da Nang direct air service, expanding international routes and connectivity.
  • The region's tourism infrastructure, Halal services, and diverse tourism products are positioning Da Nang and Hue as leading destinations in Southeast Asia, appealing to both Muslim and international travelers.
  • The tourism promotion events in Malaysia and Indonesia have opened up opportunities for sustainable cooperation, paving the way for Central Vietnam to become a Halal tourism hub and a globally attractive destination.

Statistics:

  • Over 200 travel agencies, airlines, and media representatives attended the tourism promotion program in Kuala Lumpur (Malaysia) and Jakarta (Indonesia).
  • The Kuala Lumpur - Da Nang route operates 35 flights/week, with an expected increase to 42 flights/week from October 2025.
  • Within a radius of 250km, the Da Nang - Hue region boasts three airports, including two international gateways, facilitating direct connectivity with major cities in Indonesia and Malaysia.
  • The region offers a range of Halal-certified dining options, hotels, and tourist attractions, with prayer rooms and religious-friendly amenities.

Sources:

  • Vietnamese National Authority of Tourism (Viet Nam) - A tourism promotion programme for Central Vietnam has been recently held in Kuala Lumpur (Malaysia) and Jakarta (Indonesia).
  • Kuala Lumpur-based travel agencies and media representatives - Over 200 travel agencies, airlines, and media representatives attended the tourism promotion program.