CES 2010: New Battlegrounds in Technology with 3D-TV, Netbooks, and Smartphones

Strategic Insights -

The Consumer Electronics Show (CES) in Las Vegas is set to showcase new technological advancements, including the emergence of 3D-TV, netbooks, and smartphones. Expectations are high for an economic recovery, and attendees are looking for innovative and dazzling products. Portable computing devices, particularly netbooks, are expected to reach 40 million units in 2010. New smartbooks, running on ARM-based mobile phone chips, are also expected to debut at CES, potentially challenging Intel-Microsoft dominance. E-readers, like Amazon's Kindle, are expected to sell 6 million units in the United States alone in 2010.

Key Takeaways:

  • Netbooks are expected to approach 40 million units in 2010, up from previous years.
  • Smartbooks, running on ARM-based mobile phone chips, may challenge Intel-Microsoft dominance in the PC ecosystem.
  • E-readers, like Amazon's Kindle, are expected to sell 6 million units in the United States in 2010.
  • New rivalries are emerging in the technology space, including between Microsoft, Intel, and ARM-based processors.
  • 3D-TV is expected to gain momentum, with 9 million units shipped in 2012, and every major TV manufacturer promoting 3D technology.
  • The smartphone market is expected to nearly triple by 2012, reaching 525 million units, led by Apple's iPhone, Research in Motion's BlackBerry, and Google's Android software.

Statistics:

  • 40 million netbooks expected to be sold in 2010 (DisplaySearch).
  • 6 million e-readers expected to be sold in the United States in 2010 (Forrester).
  • 525 million smartphones expected to be sold in 2012 (Gartner).
  • 9 million 3D TVs expected to be shipped in 2012 (DisplaySearch).
  • 110,000 attendees expected at CES 2010 (Consumer Electronics Association).
  • 2,500 exhibitors expected at CES 2010 (Consumer Electronics Association).

Sources:

  • "Consumer Electronics Show promises new battlegrounds in tech" by Cyber Media, distributed by Contify.com (no date).
  • DisplaySearch. "Netbook Shipments Expected to Approach 40 Million in 2010" (no date).
  • Forrester. "US E-book Markets" (no date).
  • Gartner. "Gartner Says Worldwide Mobile Device Sales Grew 17.8% in 2009" (February 3, 2010).
  • DisplaySearch. "3D TVs Shipments Expected to Reach 9 Million in 2012" (no date).
  • Consumer Electronics Association. "CES 2010 Attendance and Exhibitor Information" (no date).