Cherokee Nation Wins Top Social Media Award

Strategic Insights -

The Cherokee Nation's effective use of social media has been recognized with the top award in the government/public affairs category at the 2014 PR Daily Social Media Awards. The nation's Facebook and Twitter pages were chosen from among 35 finalists for their comprehensive storytelling and engagement with constituents worldwide. With over 95,000 followers on Facebook, nearly 7,000 followers on Twitter, and 1,700 subscribers on YouTube, the Cherokee Nation has successfully utilized social media to share its history, culture, news, and tribal government events with its 315,000 citizens and the global public.

Key Takeaways:

  • The Cherokee Nation won the "Best Use of Social Media by a Government/Public Affairs" award from Ragan Communications for its effective use of Facebook, Twitter, and YouTube.
  • The nation's social media presence includes over 95,000 followers on Facebook, nearly 7,000 followers on Twitter, and 1,700 subscribers on YouTube.
  • The Cherokee Nation's social media platform provides a means for constituents to stay current with news, issues, and events affecting the tribe and to participate in government-sponsored activities.
  • The nation has launched Anadisgoi, an online newsroom for media and citizens to easily share and save stories, videos, pictures, and more.
  • Director of Communications Amanda Clinton stated that the department is conscious of adapting communication methods to fit how Cherokees consume information and provides the best information on the most appropriate platform for every user.
  • Principal Chief Bill John Baker emphasized the importance of finding ways to successfully communicate with audiences, especially in geographically dispersed communities like the Cherokee Nation.
  • The Cherokee Nation's efforts have earned recognition nationally for its ability to adapt new technologies and communicate effectively.

Statistics:

  • 95,000+ people follow the Cherokee Nation's Facebook page.
  • 7,000+ people follow the Cherokee Nation's Twitter page.
  • 1,700+ people subscribe to the Cherokee Nation's YouTube channel.
  • 315,000+ Cherokee citizens and the global public are engaged through the tribe's social media platforms.
  • 35+ finalists were considered for the government/public affairs category of the 2014 PR Daily Social Media Awards.

Sources:

  • "Cherokee Nation Wins Top Social Media Award" by Cherokee Nation news release, February 26, 2014.
  • http://www.prdaily.com/Awards/SM2014Winners.aspx (PR Daily Social Media Awards website).