Chery Group's LEPAS Brand Makes Splash in Overseas Markets with L8 Model Debut

Strategic Insights -

Chery Group's new energy vehicle (NEV) brand, LEPAS, has made a significant entry in overseas markets with the launch of its latest model, the L8, which embodies the company's "positive new energy" heritage and showcases cutting-edge innovation, refined aesthetics, and advanced driving technologies. As a pioneer in hybrid technology, Chery Group is accelerating its transition into the new energy sector, leveraging three key pillars - technological excellence, safety-focused standards, and an open global ecosystem - to deliver high-performance vehicles in efficiency, performance, intelligence, safety, and off-road capability. With a strong global presence and a growing market share, Chery Group is poised to make a meaningful impact in the NEV market.

Key Takeaways:

  • Chery Group's LEPAS brand has made a successful debut in overseas markets with the launch of its latest model, the L8, which represents the company's "positive new energy" heritage and cutting-edge innovation.
  • The L8 incorporates Chery Group's global technology matrix and forward-thinking development philosophy, blending high-performance technology with refined aesthetics.
  • Chery Group has sold 424,737 NEVs from January to July, representing a year-on-year increase of 87.7% and placing the company among the fastest-growing NEV manufacturers.
  • The company's exports reached 119,090 units in July, representing a year-on-year increase of 31.9%, with strong growth in hybrid models.
  • The L8's Super Hybrid System delivers 44.5% thermal efficiency, 4.2 l/100 km fuel consumption in depleted battery mode, and a combined range exceeding 1,400 km, achieving the "efficiency triangle" of efficiency, durability, and power.
  • The L8's air conditioning system operates for 4 hours while in zero fuel consumption mode, ensuring uncompromised cabin comfort.
  • The vehicle's design combines aerodynamic efficiency with modern aesthetics, inspired by the "leopard aesthetic," with semi-flush door handles reducing air resistance and contributing to the car's forward-thinking character.
  • The L8's cockpit is designed as a "refined third space," with a wraparound design, clear interface, and intelligent interaction system providing minimalist luxury.
  • The vehicle is aimed at the mainstream SUV market, with a length of 4,688 meters and a wheelbase of 2,800 mm.

Statistics:

  • As of July 2025, Chery products have more than 17.18 million users worldwide, including 5.17 million overseas.
  • The company sold 424,737 NEVs from January to July, representing a year-on-year increase of 87.7%.
  • Exports reached 119,090 units in July, representing a year-on-year increase of 31.9%.
  • The L8's Super Hybrid System delivers 44.5% thermal efficiency and 4.2 l/100 km fuel consumption in depleted battery mode.

Sources:

  • Chery Group press release
  • Chery Group website