Chevron's Promise: Raising Awareness and Funds for Breast Cancer Research

Strategic Insights -

Chevron Global Marketing has introduced the sixth special edition Chevron Car, Promise, to raise awareness and funds for breast cancer research. All net proceeds from the sale of Promise will be donated to the Susan G. Komen Breast Cancer Foundation. Since 2001, Chevron has donated nearly $1.3 million to the cause through sales of the cars. The Promise car is available at select Chevron retail locations across the United States for a suggested retail price of $6.99 or online at www.ChevronCars.com.

Key Takeaways:

  • Chevron has introduced the sixth special edition Chevron Car, Promise, to raise awareness and funds for breast cancer research.
  • All net proceeds from the sale of Promise will be donated to the Susan G. Komen Breast Cancer Foundation.
  • Since 2001, Chevron has donated nearly $1.3 million to the cause through sales of the cars.
  • Chevron has a long-standing relationship with the Susan G. Komen Foundation, having supported the organization for many years.
  • The company also participates in Komen Race for the Cure events throughout the United States, with a total of 18 U.S. cities hosting events this year.
  • Over 1,500 employees have participated in Komen Race for the Cure events, demonstrating the company's commitment to the cause.
  • Chevron is launching an online breast cancer awareness campaign in partnership with Warner Bros. Online and Ellen DeGeneres, a breast cancer advocate for the Susan G. Komen Foundation.
  • The company is creating education materials and programs aimed at educating Hispanic women about the importance of self-exams and mammograms, as statistics show that breast cancer is more prevalent among Hispanic women due to lack of education and access to healthcare.

Statistics:

  • Since 2001, Chevron has donated nearly $1.3 million to breast cancer research through sales of special edition Chevrons Cars.
  • Over 1,500 Chevron employees have participated in Komen Race for the Cure events this year.
  • 40 percent of Hispanic women in the U.S. get regular mammograms, leaving a large percentage of the population at risk for later-stage, difficult-to-treat breast cancer.
  • There are approximately 180 countries where Chevron subsidiaries conduct business.

Sources:

  • Chevron
  • Susan G. Komen Breast Cancer Foundation
  • Ellen DeGeneres (breast cancer advocate)
  • Warner Bros. Online