China Unicom to Launch Smartphones with Retail Price under CNY 700

Strategic Insights -

China Unicom, a leading telecommunications operator, announced its terminal strategy for 2012 at a press conference in Beijing, revealing plans to launch eight smartphone models with a 4-inch screen. The company aims to cater to various price segments, with four types of smartphones: products above CNY 2,000, between CNY 1,300 and CNY 2,000, between CNY 1,300 and CNY 700, and below CNY 700. The company also plans to improve the configuration of its CNY 1,000-priced smartphones, featuring a faster CPU, Android 2.3 operating system, and support for both GSM and WCDMA networks.

Key Takeaways:

  • China Unicom will launch smartphones with a retail price of less than CNY 700 in 2012.
  • The company will offer four types of smartphones in 2012, catering to different price segments.
  • The improved configuration of CNY 1,000-priced smartphones will include a faster CPU, Android 2.3 operating system, and support for both GSM and WCDMA networks.
  • Lu Yimin, general manager of China Unicom, emphasized that the configuration of smartphones with a price of about CNY 1,000 per unit will be significantly improved in 2012.
  • China Unicom aims to lower the price of smartphones with a 4-inch capacitive touch screen and a 1G CPU to less than CNY 1,500 per unit.
  • The company will continue to strengthen cooperation with mobile phone partners to provide better products to consumers.

Statistics:

  • China Unicom will launch eight smartphone models with a 4-inch screen in 2012.
  • The four types of smartphones offered by China Unicom will have the following price segments:

+ Products above CNY 2,000

+ Products between CNY 1,300 and CNY 2,000

+ Products between CNY 1,300 and CNY 700

+ Products below CNY 700

  • China Unicom's improved configuration for CNY 1,000-priced smartphones includes:

+ Faster CPU

+ Android 2.3 operating system

+ Support for both GSM and WCDMA networks

  • Lu Yimin mentioned that the configuration of smartphones with a price of about CNY 1,000 per unit will be improved to a large extent in 2012.
  • China Unicom aims to lower the price of smartphones with a 4-inch capacitive touch screen and a 1G CPU to less than CNY 1,500 per unit.

Sources:

  • SinoCast Daily Business Beat via COMTEX, December 27, 2011.