China's CRM Market Expected to Grow with Mobile and Cloud-based Solutions

Strategic Insights -

The CRM market in China is set to undergo significant changes with the advent of mobile devices and cloud-based solutions. According to a recent report by Research and Markets, the market is expected to grow with companies shifting towards mobile CRM solutions that allow sales and marketing teams to organize themselves more efficiently. Cloud-based CRM solutions, which accounted for more than 49% of systems sold in 2015, are expected to remain the key market driver due to their cost-effectiveness and ability to reduce time to market. However, security issues are impeding market growth as organizations are concerned about the safety of their data stored on the cloud network.

Key Takeaways:

  • The CRM market in China is expected to grow with the adoption of mobile and cloud-based solutions, with mobile CRM tools allowing sales and marketing teams to organize themselves more efficiently.
  • Cloud-based CRM solutions accounted for more than 49% of systems sold in 2015 and are expected to remain the key market driver due to their cost-effectiveness and ability to reduce time to market.
  • Security issues are impeding market growth as organizations are concerned about the safety of their data stored on the cloud network, including crucial information that can be lost, stolen, or misused.
  • Key vendors in the CRM market in China include Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com, and SAP, with promising vendors such as 800App CRM and Kingdee also emerging in the market.
  • The report highlights the need for companies to address security concerns and invest in robust security measures to alleviate these concerns and drive market growth.

Statistics:

  • Cloud-based CRM solutions accounted for more than 49% of systems sold in 2015 (Research and Markets).
  • The CRM market in China is expected to grow with the adoption of mobile and cloud-based solutions (Research and Markets).
  • Security is a major concern for organizations in the CRM market, with 62.3% of companies citing data security as a major challenge (Research and Markets).
  • The Chinese CRM market is expected to reach $1.93 billion by 2020, growing at a CAGR of 19.52% (Research and Markets).

Sources:

  • Research and Markets (http://www.researchandmarkets.com/research/4cvjxl/crm_market_in)
  • Research and Markets (http://www.researchandmarkets.com/research/4cvjxl/crm_market_in), Report Title: "CRM Market in China 2016-2020"
  • Research and Markets (http://www.researchandmarkets.com/research/4cvjxl/crm_market_in), Market Size and Growth Rate in 2020.