China's Unusual Coffee Culture: Pork Intestine Latte Gains Popularity

Strategic Insights -

The small city of Jiangyou in China's southwestern Sichuan province has recently witnessed a unique addition to its coffee culture - a latte infused with cooked pork intestines. This unusual coffee blend was launched by a local cafe and has garnered significant attention, both locally and nationally. The drink, priced at 32 yuan (approximately US$4) per cup, promises a layered taste experience, with three distinct levels of flavor, including entrance, mid, and high. According to the cafe's owner, Zhang Yuchi, the drink's popularity has led to a quadrupling of sales, with nearly 80% of customers ordering the pork intestine latte.

Key Takeaways:

  • The pig intestine latte was launched by a cafe in Jiangyou, Sichuan province, China, as a unique addition to the city's coffee culture.
  • The drink is infused with cooked pork intestines and costs 32 yuan (approximately US$4) per cup.
  • The cafe's owner, Zhang Yuchi, sources the pork intestines from a well-known local restaurant and extracts the intestine liquid, adding exactly six grams of it to each latte.
  • The drink has gained wide attention online, with many customers eager to try it, while others are skeptical about the combination of pork intestines and coffee.
  • The pork intestine latte has quadrupled the sales of the cafe, with nearly 80% of customers ordering the unusual latte.
  • The cafe's owner, Zhang Yuchi, described the flavor as a combination of sweet and salty, similar to "salty cheese."
  • Since the drink's launch, the cafe has seen an influx of customers, including those who traveled from northern China to try the unusual latte.
  • Other Chinese cafes have also created unique coffee blends, including lattes mixed with fried chilli and hot pepper powder and deep-fried worms blended into coffee.

Statistics:

  • The price of the pork intestine latte is 32 yuan (approximately US$4) per cup.
  • The drink has quadrupled the sales of the cafe, with nearly 80% of customers ordering the unusual latte.
  • The cafe's owner, Zhang Yuchi, sources the pork intestines from a well-known local restaurant.
  • The intestine liquid is extracted from the pork intestines and added exactly six grams of it to each latte.

Sources:

  • South China Morning Post.
  • Hindustan Times