Chocolat Bahia 2025 Festival Breaks Tourism Records in Ilheus, Bahia

The Brazilian state of Bahia's International Chocolate and Cocoa Festival, Chocolat Bahia 2025, brought in a record-breaking 90,000 visitors to Ilheus in the south of the state. The four-day event, sponsored by the State Government, showcased the region's rich cultural heritage and promoted 13 tourist areas, with a focus on the Cocoa Coast. The festival's success led to maximum occupancy in the city's hotels, with visitors from all over Brazil and even abroad.

Key Takeaways:

Chocolat Bahia 2025 attracted over 90,000 visitors, exceeding the expected 80,000 people.
The festival was sponsored by the State Government and involved the tourism supply chain, injecting R$20 million into the economy.
The event featured a business roundtable, cultural events, and a concert by singer-songwriter Danilo Caymmi.
The city's hotels reached maximum occupancy, with 98 rooms at the Praia do Sol Hotel occupied by tourists from the South and Southeast of the country.
The Chocolate Road, an immersive tour of cocoa cultivation, demonstrated the entire production process from sustainable cultivation to fine chocolatemaking.
Ilheus Tourism Association president Alcides Kruschewsky praised the event's organization and promotion of tourism activities in the region.
Singer-songwriter Danilo Caymmi declared it an honor to be part of the event, involving the audience, business owners, chocolate producers, government officials, and musicians.

Statistics:

90,000 visitors attended the Chocolat Bahia 2025 festival.
The event was expected to attract 80,000 people.
R$20 million was injected into the economy through the festival's sponsorship.
98 rooms at the Praia do Sol Hotel were occupied exclusively by tourists.
500 brands participated in the technical program.

Sources:

Salvador, Bahia News Release (no date) https://www.ba.gov.br/noticias/371107/ilheus-registra-ocupacao-hoteleira-maxima-durante-o-festival-do-chocolate