Chongqing Unveils Top 100 Premium Products for Agricultural Brand Development

Chongqing, a major international exchange hub in central and western China, has taken a significant step in promoting its specialty agricultural products to the global market. The 2025 Chongqing Industrial Ecology Conference recently unveiled the list of top 100 premium products of local specialties in the municipality, marking a new phase in building the brand of Chongqing's specialty agricultural products. This effort is aimed at advancing agricultural modernization and boosting the rural revitalization strategy, with the ultimate goal of fostering 100 competitive specialty agricultural product brands within three years.

Key Takeaways:

The 2025 Chongqing Industrial Ecology Conference unveiled the list of top 100 premium products of local specialties in the municipality, marking a new phase in building the brand of Chongqing's specialty agricultural products.
The selection of top 100 premium products is central to Chongqing's agricultural brand development efforts, with the city aiming to foster 100 competitive specialty agricultural product brands within three years.
Chongqing has actively promoted its specialty agricultural products to the global market by hosting the Western China (Chongqing) International Agricultural Products Fair and participating in international exhibitions.
The Fengdu spicy chicken industry is a prime example of the success of brand development, recording 700 million yuan in sales in 2024 and creating over 3,000 jobs.
Sales are projected to surpass 2 billion yuan by 2027, driven by brand development and the implementation of the Belt and Road Initiative and the advancement of the Chengdu-Chongqing economic zone.
Chongqing will further deepen supply-side structural reform in agriculture, promote integrated development across agricultural production, processing, distribution, and sales, and build an internationally influential system of agricultural product brands.

Statistics:

856 agricultural enterprises from 19 provinces showcased over 27,000 product varieties at the Western China (Chongqing) International Agricultural Products Fair.
Chongqing's specialty agricultural products won favor among international buyers, with a senior official from the Chongqing Municipal Agricultural and Rural Affairs Committee noting the importance of strict selection criteria and long-term management mechanisms for agricultural brand development.
700 million yuan in sales were recorded by the Fengdu spicy chicken industry in 2024, a 27% year-on-year growth.
Over 3,000 jobs were created in the Fengdu spicy chicken industry through brand development.
Sales are projected to surpass 2 billion yuan by 2027.

Sources:

The 2025 Chongqing Industrial Ecology Conference for High-Quality Development of Food and Agricultural Product Processing
COMTEX_469564697/2241/2025-10-16T11:17:17