Chrysler Announces Price and Features of 1996 Plymouth Breeze

Strategic Insights -

The Chrysler Corporation has revealed the pricing and feature details of the new 1996 Plymouth Breeze at the North American International Auto Show in Detroit. This mid-size car offers exceptional value and comes with a base manufacturer's suggested retail price (MSRP) of $14,595, including a destination charge of $535. The Breeze is designed to appeal to young families and active singles looking for a fun-to-drive car that provides numerous standard comfort and safety features, room, storage compartments, and a large trunk.

Key Takeaways:

  • The base MSRP of the 1996 Plymouth Breeze is $14,595, including a destination charge of $535.
  • The Breeze comes standard with features such as air conditioning, driver and front passenger airbags, 14-inch wheels, AM-FM stereo radio with four speakers, tilt steering column, full folding rear seat, remote trunk release, intermittent windshield wipers, electric rear window defroster, and tinted glass.
  • The Breeze will be available with a 2.0-liter, 16-valve SOHC four-cylinder engine, with a five-speed manual transmission as standard and a four-speed, electronically-controlled automatic transmission as optional.
  • An optional comfort and convenience package offers power door locks, power dual side heated mirrors, power windows with drive one-touch down, and a manual four-way drive seat height adjuster.
  • Other available options include antilock brakes, an integrated child safety seat, electric sunroof, either cassette or compact disc player, and a personal security group that includes remote keyless, illuminated entry with panic alarm.
  • The Breeze meets all 1997 federal dynamic side impact standards and distinguishes itself from the competition by offering class-leading room, numerous storage compartments, and the largest trunk in its class.

Statistics:

  • Base MSRP of 1996 Plymouth Breeze: $14,595
  • Destination charge: $535
  • Length of the Breeze: Not specified
  • Width of the Breeze: Not specified
  • Height of the Breeze: Not specified
  • Wheelbase of the Breeze: Not specified
  • Trunk capacity: 15.7 cubic feet
  • Percentage of people trading out of subcompact cars for a compact or mid-size car: 45%
  • Percentage of people trading out of a compact or mid-size car for a minivan: 30%

Sources:

  • Chrysler Corporation Press Release, January 3, 1996
  • North American International Auto Show
  • Chrysler-Plymouth General Manager Steve Torok statement