Chrysler Posts Strong October Sales, Sets Multiple Records

Strategic Insights -

Chrysler Corporation posted a strong performance in October, with total car and truck sales of 166,823 units, surpassing last year's sales. The company's record-breaking sales were fueled by the success of its new 1996 minivan models and the Dodge Ram pickup, which has now set an eighth consecutive monthly sales record. The company's Executive Vice President of Sales and Marketing, Theodor R. Cunningham, credited the achievement to the overwhelming acceptance of the new minivan models, as well as the leadership of the Dodge Ram pickup in the market.

Key Takeaways:

  • Chrysler posted a total of 166,823 units sold in October, representing a decrease of 3% compared to the same period last year, but a 2% increase over September totals.
  • The company's corporate truck sales reached an all-time record of 113,487 units, with the Dodge Ram pickup posting a record 23,611 units sold.
  • Sales of the Dodge Caravan, Plymouth Voyager, and Chrysler Town & Country minivans also reached a new record, with a total of 41,047 units sold, driven by the success of the Town & Country with 7,338 units sold and the Caravan with 21,939 units sold.
  • The Dodge Ram pickup has now set an eighth consecutive monthly sales record, with 20,000+ units sold in each of the last eight months.
  • Chrysler Executive Vice President -- Sales and Marketing, Theodor R. Cunningham, credited the success of the company's new minivan models and the Dodge Ram pickup for the strong sales performance.

Statistics:

  • Total sales: 166,823 units
  • Decrease in car sales: 11% compared to the same period last year
  • Increase in truck sales: 2% compared to the same period last year
  • Dodge Ram pickup sales records: 23 consecutive monthly records and 8 months of 20,000+ units sold
  • Total corporate truck sales: 113,487 units
  • Dodge Caravan sales: 21,939 units
  • Plymouth Voyager sales:
  • Chrysler Town & Country sales: 7,338 units

Sources:

  • Chrysler Corporation
  • "Chrysler Posts Strong October Sales, Sets Multiple Records" (PRNewswire, Nov. 1, 1995)