Chrysler Sets New Retail Sales Records in June

Strategic Insights -

The Chrysler Corporation achieved its best retail sales month in June, with Executive Vice President -- Sales and Marketing, Theodor R. Cunningham, proclaiming the results. The company shattered numerous all-time records, including total vehicles, trucks, car and truck models, and divisions such as Dodge and Jeep-Eagle. This impressive performance follows a retail record set in May, with Cunningham stating that June's sales were "right on the heels of a retail record for the month of May."

Key Takeaways:

  • Chrysler achieved its best retail sales month in June, with total vehicle sales of 236,404, a 12 percent increase from last June.
  • The company set 19 all-time records, including total vehicles, total trucks, and numerous car and truck models, as well as divisional records for Dodge and Jeep-Eagle.
  • Chrysler's corporate retail sales in June were 16 percent higher than last year, reaching 200,000 for the first time in the company's history.
  • Dodge Division retail sales topped 100,000 for the first time, with car sales of 89,418, a 19 percent increase from last year.
  • Chrysler Cirrus and Dodge Stratus combined sales set an all-time mark with 18,404 units, while combined Neon sales totaled 31,412, beating the previous record of 24,468.
  • Total Minivan sales of 57,798 set a new June record, and Chrysler Town & Country had its best month ever with sales of 4,851.
  • Jeep Grand Cherokee turned in a best-ever sales performance of 29,307 units, and the Jeep-Eagle Division achieved its second consecutive 50,000-plus month.
  • Dodge and Jeep-Eagle Divisions set new records for the second quarter, with sales of 313,171 and 139,937 units, respectively.

Statistics:

  • Total vehicle sales: 236,404
  • Total truck sales increase: 8 percent over last year
  • Total truck sales: 146,986
  • Previous all-time best truck sales: 141,715 (March 1994)
  • Total Dodge truck sales: 73,990
  • Dodge Ram sales: 23,268 (19th consecutive monthly record)
  • Jeep Grand Cherokee sales: 29,307 (best-ever performance)
  • Combined Neon sales: 31,412 (previous record: 24,468)
  • Chrysler Cirrus and Dodge Stratus combined sales: 18,404 (all-time mark)
  • Total Minivan sales: 57,798 (new June record)

Sources:

  • Chrysler Corporation Press Release, July 5, PRNewswire
  • Chrysler Corporation, "C" (NYSE: C)