Coca-Cola Expands Recycling Initiative with Football-Themed Fan Cans

Strategic Insights -

Coca-Cola has made a positive impact on the environment by launching its "Give It Back" sustainability campaign, which aims to collect and reuse 100% of its bottles and cans. The company has partnered with Fan Cans, LLC to produce football-themed recycling containers for the Baltimore Ravens, Washington Redskins, and NC State Wolfpack. These innovative containers, shaped like football player helmets, are designed to grab fan attention and encourage recycling. The partnership builds on Coca-Cola's earlier collaboration with Fan Cans, which produced baseball-themed containers for the Washington Nationals.

Key Takeaways:

  • Coca-Cola has expanded its "Give It Back" recycling initiative by utilizing Fan Cans in the NFL and NCAA.
  • Fan Cans LLC, a Maryland-based company, has designed and patented sports affinity commercial waste and recycling container lids.
  • The company has a strategic manufacturing relationship with Toter, Inc.
  • The football-themed Fan Cans are 100% recyclable at the end of their life cycle and are made from up to 50% post-consumer and industrial plastic.
  • Coca-Cola aims to collect and reuse 100% of its bottles and cans in the long term.
  • Fan Cans can be produced with team and sponsor logos in any color, making it easier for teams, sponsors, and sports facilities to "go green" in an impactful and fun way.
  • The company has been nominated for the Baltimore Business Journal's "Green Entrepreneur and Green Product of the Year" in 2009.
  • Fan Cans LLC is committed to helping clients achieve their recycling and waste management goals.

Statistics:

  • 100% of Coca-Cola's bottles and cans aim to be collected and reused in the long term.
  • 50% of the Fan Cans are made from post-consumer and industrial plastic.
  • 45-gallon waste receptacles and recycling bins are available from Fan Cans, LLC.
  • 100% recyclable at the end of their life cycle.
  • Coca-Cola has expanded its recycling initiative to the NFL and NCAA.

Sources:

  • "Fan Cans, LLC Announces the Launch of its Innovative Sports-Themed Recycling Containers" (PR Newswire, November 20, 2009)
  • Fan Cans, LLC (press release)