Coca-Cola Returns to Premier League with Three-Year Partnership

Strategic Insights -

Coca-Cola has announced a new partnership with the Premier League, marking the brand's return to the world's most-watched football league. This three-year deal promises to bring fans closer to the action through exclusive experiences, access to tickets, and more. The partnership will launch for the 2025/26 season with an on-pack promotion in stores across the UK and Ireland. Coca-Cola will activate the sponsorship across its portfolio brands, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater.

Key Takeaways:

  • Coca-Cola has partnered with the Premier League for a three-year deal, marking the brand's return to the league after initially partnering from the 2018/19 season onward.
  • The partnership will bring fans closer to the action through exclusive fan activations, centre circle experiences, and access to tickets.
  • Coca-Cola will activate the sponsorship across its portfolio brands, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater.
  • The partnership will launch for the 2025/26 season with an exclusive on-pack promotion in stores across the UK and Ireland.
  • Will Brass, Premier League Chief Commercial Officer, welcomed Coca-Cola back as the Official Soft Drink Partner, citing the brand's experience in top-level sport sponsorship and fan engagement.
  • Javier Meza, President of Marketing, Europe, Coca-Cola, expressed excitement about partnering with the Premier League and uplifting fans to make their experience better.

Statistics:

  • The partnership will run for three years.
  • The deal marks Coca-Cola's return to the Premier League after initially partnering from the 2018/19 season onward.
  • The partnership will launch for the 2025/26 season.
  • The on-pack promotion will be available in stores across the UK and Ireland.
  • Coca-Cola's portfolio brands participating in the partnership include Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater.

Sources:

  • Sportz Network Pvt. Ltd. (2025)
  • Contify.com