Comedians Embark on 1,000-Mile Tandem Journey to Save Great British Pub

Strategic Insights -

Perched on a tandem bike borrowed from a local acquaintance, Tom Sandham and Ben McFarland are attempting a grueling 1,000-mile plus journey from Land's End to John O'Groats, showcasing the nation's beloved pubs while highlighting the industry's crisis. The duo, who perform as the 'Thinking Drinkers' and work as alcohol industry experts, have been spurred into action by a relentless wave of pub closures, with 303 pubs across England, Scotland, and Wales closing in the first three months of 2025.

Key Takeaways:

  • Tom Sandham and Ben McFarland, comedians and alcohol industry experts, are cycling 1,000 miles on a tandem bike from Land's End to John O'Groats to raise awareness about the plight of British pubs.
  • The duo will rely solely on pubs for food, drink, sleep, and rest, visiting four pubs every day over 14 days, covering over 60 pubs in total.
  • They are working with the British Beer and Pub Association's "Long Live The Local" initiative, which campaigns for reduced business rates to support pubs.
  • According to the Campaign for Real Ale, 303 pubs closed in the first three months of 2025, with a further 46 converted into other uses.
  • Tom and Ben aim to highlight the importance of pubs in bringing communities together, providing social respite, and improving mental well-being.
  • They will document their journey through their Thinking Drinkers YouTube channel, sharing their experiences and interactions with local communities.

Statistics:

  • 303 pubs closed in the first three months of 2025 in England, Scotland, and Wales.
  • 46 pubs have been converted into other uses in the same period.
  • 1,062 pubs were left empty last year after closing across the UK.
  • 210 pubs have been repurposed into retail spaces, housing, or other uses.
  • The average publican makes 12p profit on a £5 pint.

Sources:

  • "Campaign for Real Ale reveals 303 pubs have closed in first three months of 2025" – The Mirror
  • "Thinking Drinkers embark on 1,000-mile tandem journey to save British pubs" – The Mirror
  • "British Beer and Pub Association's 'Long Live The Local' initiative" – British Beer and Pub Association